Showing results by publisher "Recorded Books" in Business & Careers

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can't touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: Investors aren't interested in history, and they already know you're profitable and competitive - that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn't enough.

John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it. Arguing elegantly for the important role that human sociability plays, even - perhaps especially - in the digital world, The Social Life of Information gives us an optimistic look beyond the simplicities of information and individuals.

While obvious on the surface, understanding the subtle difference between a life journey to "somewhere" and a life journey to "somewhere you desire to be" will determine how satisfied you are with your life and the decisions you make along the way. Jackson and Grimes share a novel approach to this subject. In this book, they show you that it is really how we make important decisions that will determine how happy we are.

Whether you're rolling out a new product from a city-view office or rolling up your sleeves to deliver a social service in the field, learning why and how to embrace failure can help you do better faster. Smart leaders, entrepreneurs, and change agents design their innovation projects with a key idea in mind: ensure that every failure is maximally useful. In Fail Better, Anjali Sastry and Kara Penn show how to create the conditions, culture, and habits to systematically, ruthlessly, and quickly figure out what works in three steps.

In a sweeping narrative that takes listeners from the production of Stone Age axes, to the invention of chocolate chip cookies, to the experience of Burning Man, Philip Auerswald argues that the key driver of human history is the advance of code. At each major stage in the advance of code over the span of centuries, shifts in the structure of society have challenged human beings to reinvent not only how we work, but who we are. We are at one of those stages now.

Go ahead, be skeptical about big data. The author was - at first. When the term "big data" first came on the scene, best-selling author Tom Davenport ( Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means - and why everyone in business needs to know about it.

More people know who Khloe Kardashian is than who Rene Descartes was. Most can't find Delaware on a map, correctly spell the word occurrence, or name the largest ocean on the planet. But how important is it to fill our heads with facts? A few keystrokes can summon almost any information in seconds. Why should we bother learning facts at all? Best-selling author William Poundstone confronts that timely question in Head in the Cloud.

If you want your business or organization to run well, this leadership book, adapted from the Official Army Leadership Manual, is the book for you. There are three keys to being a leader: be, know, do. Who a leader is (values such as loyalty and integrity), what a leader knows (about the world, about her or himself ), and what a leader does (action) are all vitally important for successful leaders.

Pietra Rivoli is an economics professor at Georgetown University, where the question "Who made your T-shirt?" set her on a quest. On her journey she found that globalization is just as much about history and politics as it is about economics.

Thompson and Ware, nationally known consultants in the fields of management and leadership, offer a practical guide that focuses on the skills G.W. Bush has used throughout his career and in the White House. Each useful chapter highlights one of his leadership lessons. From identifying core values to getting results, this clearly written guide is filled with timeless and time-tested advice.

Tom Hopkins, the world's leading expert on salesmanship and author of 11 books, joins forces with award-winning speaker Laura Laaman to create a fool-proof guide to being a successful salesperson. This handbook focuses on selling techniques, from handshakes and clothing to networking and presentations.

Yes, the world faces substantial environmental challenges - climate change, pollution, and extinction. But the surprisingly good news is that we have solutions to these problems. In the past 50 years, a remarkable number of environmental problems have been solved while substantial progress is ongoing on others. The Optimistic Environmentalist chronicles these remarkable success stories. Endangered species - from bald eagles to gray whales - pulled back from the precipice of extinction.

Drawing on deeply revealing conversations with powerful and dynamic women, input from researchers and relationship experts, and her own wealth of experience, Mika helps women pinpoint their individual definition of success. She advises her listeners to define the "professional value" that encompasses their worth in the workplace, and the "inner value" made up of their core beliefs and goals.

The latest edition of this Wall Street Journal best-seller offers 26 simple strategies - from A to Z - that managers can use to address their employees' real concerns and keep them engaged. The fifth edition has been revised and updated throughout and includes many more international examples, reflecting the fact that Love 'Em or Lose 'Em is available in 22 languages, from Albanian and Arabic to Thai and Turkish. Its message is truly one that spans continents and cultures.

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

When Orange County, Florida, began its Literacy Project in 1994, Kyle Gonzalez set out to instill the lifelong joy of reading into her at-risk middle school students. She and Janet Allen delved into research and studied classroom approaches. As they reflected on the results, they discovered effective strategies that turn nonreaders into the most avid bookworms.

A nationally recognized business etiquette specialist, Professor Robert A. Shutt of Binghamton University reviews the strategies, guidelines, and appropriate behavior that can help people excel in a variety of professional environments. During the course of these lectures, Professor Shutt examines etiquette in situations such as the business dinner and the job interview. He shows how etiquette functions in the workplace and discusses such features as electronic-communications and sales etiquette.

If you want your business or organization to run well, this leadership book, adapted from the Official Army Leadership Manual, is the book for you. There are three keys to being a leader: be, know, do. Who a leader is (including values, such as loyalty and integrity), what a leader knows (about the world, about herself or himself), and what a leader does (actions) are all vitally important.

The focus is on the major courses taught in the core curriculum at any one of the top 50 business schools in the United States. We begin with an overview of the MBA core curriculum then proceed systematically through each of the major courses taught at America's top business schools - from accounting, finance, and marketing to economics, organizational behavior, and strategy.