Showing results by publisher "Blackstone Audio, Inc." in Business & Careers

Deepwater Horizon was supposed to be the cutting edge of energy exploration: drilling 5,000 feet below the surface of the Gulf of Mexico, the $560 million rig would be indispensable in helping to solve the ongoing energy crisis. Then, on April 20, 2010, BP’s dismal safety record came home to roost.

The high-tech industry has given rise to a pioneering group of entrepreneurs and executives that is not only behind today's most innovative technological advances but also at the forefront of a dynamic new movement in business. Now, in Silicon Gold Rush, their inspirational stories are told and their strategies for success revealed.

Looking for some creative ways to increase your corporate sales and your personal income? In Guerrilla Selling sales consultants Bill Gallagher, Ph.D., and Orvel Ray Wilson team up with the best-selling author of Guerrilla Marketing and Guerrilla Marketing Attack, Jay Conrad Levinson, to create the ultimate guide to selling. The result is a fast-moving guide full of unconventional weapons and tactics for increasing sales that can be applied immediately for impressive results.

Today's heads of big companies are as recognizable to us as the most popular entertainers or sports stars, but the heart and soul of every organization are those leaders below the CEO. Today's celebrity CEO has become either a figurehead or an egomaniac, and often too public a personality to get the real work done. That work is done instead by teams of leaders - exceptional deputies who forge great partnerships to maximize both organizational and personal success.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

This unique book enables communicators of all kinds to think on their feet, even when taken by surprise. It is the ideal book for corporate trainers, speakers, and teachers who do not want to be caught in a pinch. Lowe provides presenters with the basic skills necessary to incorporate improvisational thinking and speaking into their own presentational style. The pathways opened by this ancient theater form can transform a presenter's most fundamental approaches to teaching, training, and communicating.

Today's business environment demands leapfroggers - those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products - the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish?

Don’t just survive Obama - learn how to outsmart his big-government socialist system and thrive! Wayne Allyn Root is no stranger to risks and challenges. From his career as a businessman and television host to his emergence as a mega-pundit on virtually every major news outlet, Root has learned how to turn setbacks into success and adversity into prosperity. And you’re going to need his expertise as you and your family tackle the biggest challenge facing Americans today: Barack Obama’s second term in the White House.

Eric Klinenberg's Fighting for Air takes us into the world of preprogrammed radio shows, empty television news stations, and copycat newspapers to show how corporate ownership and control of local media has remade American political and cultural life. Klinenberg argues that the demise of truly local media stems from the federal government's malign neglect.

Negotiation is a skill people need to use every day. In this audiobook exclusive, learn the negotiation skills required to navigate difficult work situations. We are often unaware when we enter a negotiation; a conversation takes a turn, we're unprepared, and suddenly we've agreed take on a new role at work without additional compensation. In today's economy, we are more burdened than ever, and it is increasingly important to identify the red flags that signal a negotiation is about to commence.

In 2001, a community of people in the Appalachian foothills had come to the edge of all they had ever been. Across the South, padlocks and chains bound the doors of silent mills, and it seemed a miracle to blue-collar people in Jacksonville, Alabama, that their mill still bit, shook, and roared. The mill had become almost a living thing, and they served it even as it filled their lungs with lint and shortened their lives. In return, it let them live in stiff-necked dignity in the hills of their fathers.

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.

Growing numbers of Americans are doing work that they care about and enjoy. But they're frustrated by stagnant wages, shrinking health coverage, shaky pension plans, and company polices that make it more difficult for them to do their jobs well. Corporate executives may be becoming less loyal to their employees, but those same employees still want to be loyal to their company.

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

To succeed in business today, you must be strong, smart, competitive, resilient, tenacious, and fearless. If you want to be heard at work, you must speak up. If you want to drive change, you need an action plan. If you want to keep your job in an increasingly competitive world, you must show on a daily basis how you add value to your company. In short, if you want to succeed, you need good, old-fashioned backbone.

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

Al Silverman, a noted figure in American publishing, has written a wonderful chronicle of book publishing for all who cherish books. The Time of Their Lives is not only a love song to the industry's golden age, an era that began after World War II and lasted for three-plus decades, but it is also a reflection of the tastes and cultural appetites of the American public.

Negotiation is a skill people need to use every day. In this exclusive audiobook, learn the skills required to navigate difficult situations at home. In this program, you will learn how to effectively manage emotions in negotiation. You will learn why gender matters when discussing difficult issues, and how to spot generational differences when a negotiation is underway. For parents, there is a section on learning how to play give-and-take with your children.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.