Showing results by publisher "Blackstone Audio, Inc." in Business & Careers

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.

"You matter." It’s a simple statement, but few people truly recognize the gifts they possess. You Matter is an original audio that helps everyone realize why they matter. Reverend Melvin Miller and Federica Baldan use seven practices that call people to put their faith - any faith! - into action as they coach listeners to uncover the road blocks in our way and help us live a life with purpose. Why do we make the same mistakes in our personal and professional lives; why do we close off our hearts when it matters most? The path to discovery is in this audio.

Growing numbers of Americans are doing work that they care about and enjoy. But they're frustrated by stagnant wages, shrinking health coverage, shaky pension plans, and company polices that make it more difficult for them to do their jobs well. Corporate executives may be becoming less loyal to their employees, but those same employees still want to be loyal to their company.

Popular creative coach Gail McMeekin, author of the best-selling The 12 Secrets of Highly Creative Women, offers a wealth of advice for the specific challenges creative women face today: thinking too small, underestimating the need for change, fearing the future, and lacking self-confidence. McMeekin combines interviews with some of today’s most successful women and her own proven success strategies to help readers transcend their “blocks” and achieve success.

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

If you're like most women, you have more worries, wishes, and chores than you can keep track of. You may crave a sense of order and control but have no idea how to attain it and thus find yourself coping with a thousand daily details.

To succeed in business today, you must be strong, smart, competitive, resilient, tenacious, and fearless. If you want to be heard at work, you must speak up. If you want to drive change, you need an action plan. If you want to keep your job in an increasingly competitive world, you must show on a daily basis how you add value to your company. In short, if you want to succeed, you need good, old-fashioned backbone.

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Mark Twain has said, "The two most important days of your life are the day you are born and the day you find out why!" This motivational audio seminar offers tools designed to help you discover, develop, and dive into what you are uniquely created, crafted, and called to accomplish in life.

The Book of Investing Wisdom is an anthology of 46 essays and speeches from the most successful, well-known investors and financiers of our time. In their own words, these legends of Wall Street share their best investment ideas and advice. Offering practical advice, strategic wisdom, and intriguing history, The Book of Investing Wisdom will inspire and motivate everyone from the professional money manager to the do-it-yourself investor to the business student.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

Negotiation is a skill people need to use every day. In this exclusive audiobook, learn the skills required to navigate difficult situations at home. In this program, you will learn how to effectively manage emotions in negotiation. You will learn why gender matters when discussing difficult issues, and how to spot generational differences when a negotiation is underway. For parents, there is a section on learning how to play give-and-take with your children.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

Microsoft: First Generation uncovers the range of surprising success secrets behind the upstart company that defined the Age of Information - and reveals, once and for all, exactly what makes Microsoft tick.

The Selling Edge explores the changing business environment of today's marketplace and identifies the tools and techniques to make you more efficient, more responsive, and, as a result, more successful in this highly competitive sales environment.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

For every corporate commander, business strategist, and market planner, Corporate Combat presents an insightful, realistic view of how competitions are won and lost - on both the military and business battlefields. In the often zero-sum contest for market share, it demonstrates how the principles of war are not only valid, but also wisely applied for greater gain.

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

The Negotiator in You: Sales is for people who sell anything and everything! Salespeople negotiate constantly in today's increasingly competitive marketplace - making negotiation one of the most vital skills. Take this audio with you on the road, listen to it for timely advice before important meetings, and rest assured that it will provide you with the tools you need to become a more effective negotiator.

For this book, author Diane Conway approached a police officer, a waitress, a politician, a lawyer, a cab driver, and many others, and asked them each the same question: "What would you do if you had no fear?" The results, chronicled in this book, were both surprising and enlightening.