Outsmarting Goliath cover art

Outsmarting Goliath

How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known

 Preview
Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Outsmarting Goliath

By: Debra Koontz Traverso
Narrated by: Anna Fields
Try Premium Plus free

Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Buy Now for $16.99

Buy Now for $16.99

About this listen

 Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache.©2000 Debra Koontz Traverso (P)2000 Blackstone Audio, Inc. Business Development & Entrepreneurship Entrepreneurship Marketing Marketing & Sales Small Business

Critic Reviews

"Anna Fields' narration captures the essence of the life coach....Practical in all respects, this little reference will make you and your small business grow exponentially." ( AudioFile)
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.