Showing results by publisher "Penguin Audio" in Business & Careers

How did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola? They all used alien thinking. For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

Business advice from the best in the business. Looking for advice in setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson? In Like a Virgin: Secrets They Won’t Teach You at Business School, Richard distils and shares the wisdom and experience that have made him one of the world’s most recognised and respected entrepreneurs.

In Inside Money, acclaimed historian, commentator, and former financial executive Zachary Karabell offers the first full and frank look inside this institution against the backdrop of American history. Blessed with complete access to the company's archives, as well as a thrilling understanding of the larger forces at play, Karabell has created an X-ray of American power - financial, political, cultural - as it has evolved from the early 1800s to the present.

Based on unparalleled access to those involved, and told with compelling pace and drama, The Bank That Lived a Little is the story of one of the most familiar names on the British high street since Big Bang in 1986. Philip Augar describes in detail three decades of boardroom intrigue driven by ruthless ambition, grandiose dreams and a desire for wealth. It is a tale of a struggle for long-term supremacy between rival strategies and their adherents.

Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.

Forget the old concept of the 9-5. Companies around the world are redesigning the work week to increase efficiency, health and happiness in their workers. A growing number of businesses are shortening their working week to address problems with low productivity, poor mental health and unequal working opportunities. Workers are still paid the same salary for a four-day week and the results are revolutionary.

In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbocharging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal motto - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.

We're endlessly being told that if we want to be successful in life we have to be tough and stubborn. If we struggle, it's because we're weak and uncertain. Bruce Daisley thinks this is simply untrue, and in his new book the Sunday Times best-selling author of The Joy of Work takes the notion of resilience apart, explains how it really works, and puts forward a new programme for building self-confidence and tenacity. He calls it Fortitude.

Penguin presents the audiobook edition of The Art of Life Admin, written and read by Elizabeth Emens. This book will give you many hours of your life back. Every day, an unseen form of labour creeps into our lives, stealing precious moments of free time, placing a strain on our schedules and relationships, and earning neither appreciation nor compensation in return. Scheduling doctor's appointments. Planning a party. Buying a present. Filling out paperwork. This labour is 'life admin' - the kind of secretarial and managerial work necessary to run a life and a household.

The story of how Julian Van Winkle III, the caretaker of the most coveted cult Kentucky Bourbon whiskey in the world, fought to protect his family's heritage and preserve the taste of his forebears, in a world where authenticity, like his product, is in very short supply.

The best-selling author of Perfectly Legal returns with a powerful new expose.

Michael Barber has spent many years advising governments, businesses and major sporting teams around the world on how to achieve ambitious goals on time. In this book, he applies the wisdom he has gained from dealing with large, complex organisations and elite athletes to help anyone tackle their most challenging goals. Drawing on the stories of historic visionaries and modern heroes - from Galileo to Rosa Parks, Harold Macmillan to Paula Radcliffe - Barber uses personal anecdote and proven strategy to map the route to success and navigate the difficulties that arise along the way.

A good society needs a balance between aptitudes relating to head (cognitive), hand (manual/craft) and heart (caring/emotional). In recent decades in Western societies, they have got out of kilter. One form of human aptitude - cognitive ability - has become the gold standard of human esteem. The cognitive class now shapes society, and largely in its own interests: in the knowledge economy, the over-expansion of higher education and in the very idea of a successful life. To put it bluntly: smart people have become too powerful.

Professor Alex Hill has conducted seven years of groundbreaking research into a clutch of organisations that have outperformed their peers for over 100 years - from NASA to the New Zealand All Blacks, from Eton College and the Royal College of Arts to the Royal Marines and the Royal Shakespeare Company. And what he has found is that these very different organisations all share remarkably similar strategies when it comes to building and maintaining excellence and success - strategies that frequently fly in the face of conventional business wisdom.

Emma Gannon had everything she'd longed for: a string of successful books to her name, a thriving portfolio career, speaking engagements around the world... She was also burned out and confused at why she felt unhappy, yet still striving for more. After taking a deep look at her own journey, and interviewing many other successful people on her podcast Ctrl, Alt, Delete, she has realised that our overly celebrated and traditional version of success is making us lonely, unfulfilled and dispirited. Now she has worked out a way to do things differently.

From the groundbreaking author of Mistakes I Made at Work comes the perfect book for anyone who needs inspiration after dealing with rejection, failure, or is searching for a new beginning in the workplace. Featuring fascinating interviews with more than 25 women, including Keri Smith, Angela Duckworth, and Roz Chast, The Rejection That Changed My Life provides an exciting new way to think about career challenges, changes, and triumphs.

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.

In Competition Is Killing Us, top business and competition lawyer Michelle Meagher establishes a new framework to control capitalism from the inside in order to make it work for the many and not just the few. Meagher has spent years campaigning against these multi-billion- and trillion-dollar mammoths that dominate the market and prioritise shareholder profits over all else; leading to extreme wealth inequality, inhumane conditions for workers and relentless pressure on the environment.

In Eyes Wide Open, Isaac Lidsky draws on his experience of achieving immense success, joy, and fulfillment while losing his sight to a blinding disease to show us that it isn't external circumstances but how we perceive and respond to them that governs our reality.