Showing results by publisher "Audible studios" in Business & Careers

By using true tales of thieves, swindlers, and fraudsters at work, Financial Serial Killers illustrates how these perpetrators get their hooks into investors' wallets, savings accounts, and portfolios - and never let go. The worst financial crisis since the Great Depression revealed that thousands of mom-and-pop investors had lost millions to so-called Mini-Madoffs. They are the thieves and con men who had used phony financial acumen to steal investors' money, wipe out savings, and damage lives. Financial Serial Killers reveals the cons, from the grand to picayune, that advisers cultivate with their victims - relationships that are essential to the fraud.

累計17万部突破のロングセラー！
トップアスリートも戦略コンサルタントも実践する、
頭がよくなり、心も鍛えられるトレーニング。　

Future Brain is the busy professional's secret weapon for boosting mastery, efficiency, and productivity to gain that coveted competitive edge - in business and in life. Designed to be implemented at the individual, team, or organizational level, this in-depth, step-by-step framework leverages neuro-scientific principles to help you develop a solid, habit-changing plan for building and maintaining brain fitness and healthy behaviors.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

Ever had those moments where you've been pondering a problem for ages, trying to make a decision or come up with a new idea, and then the second you get up to make a cup of tea, call a friend to talk it through, or simply decide 'sleep on it', you suddenly find the answers you're looking for, the solutions are obvious, and the new ideas just won't stop coming? Using this knowledge of how the mind works, Brainhack reveals the ways you can use this brain power to change-up your thinking.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment. Following the same popular Q&A format of her best-selling 301 Smart Answers to Tough Interview Questions, Oliver will tell you how to get the job and how to keep it by navigating all the intricacies of the modern workplace. Where other etiquette guides evoke images of a stilted and stuffy Victorian tea party, Oliver's witty answers to common questions are both engaging and accessible.

Updated and expanded for its 20th anniversary, Camp is former Disney CEO Michael Eisner's coming-of-age story about his time in camp and how the indispensable lessons he learned there continue to influence him in business and in life. Over the years, as a camper and a counselor, Michael Eisner absorbed the life lessons that come from sitting in the stern of a canoe or gathering around a campfire at night. In this deeply personal memoir, he recounts his experiences at one remarkable summer camp and examines how they helped turn him into the man he is today.

Hoy en día, quien no logra persuadir, por lo general, hace lo que los demás hacen, sigue órdenes, no es totalmente feliz, pero, por lo menos, se siente cómodo. Cómodo con la falsa idea de seguridad. Por otro lado, quien posee el arte de la persuasión, logra todo lo que desea, vive sus sueños, y desarrolla su potencial al máximo. Gracias a este audiolibro aprenderás herramientas básicas y funcionales sobre cómo vender sin vender, estrategias de venta comprobadas y 100% efectivas, cómo superar las expectativas de tus clientes, y mucho más.

Arrêtez de vouloir contrôler l’incontrôlable, laissez donc faire ! Deux mots simples vont changer votre vie ! Vous avez du mal à atteindre vos objectifs ou à être plus heureux ? Le problème ne vient pas de vous. Le problème, c’est le pouvoir que vous donnez aux autres. Dans ce livre, vous apprendrez comment deux mots – Let Them (laissez-les) – peuvent vous délivrer de l’opinion et du jugement d’autrui. Vous serez alors libéré du besoin épuisant de vouloir tout contrôler autour de vous.

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Music journalists Dean Budnick and Josh Baron chronicle the behind-the-scenes history of the modern concert industry. Filled with entertaining rock-and-roll anecdotes about The Rolling Stones, The Grateful Dead, Pearl Jam, and more - and charting the emergence of players like Ticketmaster, StubHub, Live Nation, and Outbox - Ticket Masters will transfix every concertgoer who wonders just where the price of admission really goes. This edition has an updated epilogue that covers recent industry developments.

Major General Anand Saxena brings to you nine tangible steps to simplify the formidable task of being happy and successful. The mantras in this book will resonate with people of all ages and stages in life and will help to remove mental blockages that often act as fetters to realise our unlimited potential.

■元マルチ商法トップセールスの人気YouTuberが教える「洗脳力のある話し方」の秘密

１９６９年に都市再開発法が制定されてから５０年。東京をはじめ、札幌、横浜、名古屋、大阪、福岡でも活況の都市再開発。

In Hindi: Doing an MBA is an expensive proposition in today's world. According to the author, every elite institution offers outdated assembly line education regarding profit-loss statements and PowerPoint presentations. After two years of poring over sanitized case studies, students are shuffled out into middle management to find out for themselves how business really works. Best-selling business author Josh Kaufman has made a living out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers.

The Directors, Take Three offers dozens of masterful insights on the craft of directing from such renowned filmmakers as Robert Altman, Wes Craven, Alan Parker, Tim Burton, Steven Spielberg, and Barry Levinson. Here are details of their experiences making a variety of classic films from Nashville to Nightmare on Elm Street, Rain Man to Raging Bull, and Pee Wee's Big Adventure to Schindler's List.

Animation is a multibillion-dollar industry. Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights....

As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.

Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers.