Showing titles in Business Aspects

Never be confused about music marketing again! This is the foundation upon which all your music marketing activities should be built.

For the first time, Appetite for Self-Destruction recounts the story of the precipitous rise and fall of the recording industry over the past three decades, when the incredible success of the CD turned the music business into one of the most glamorous, high-profile industries in the world - and the advent of file sharing brought it to its knees.

It's Not Just A Song by GRAMMY and BRIT nominated Irish singer-songwriter RuthAnne Cunningham is the must-have guide to writing hit songs. RuthAnne explores the psychology of the writing room, building relationships, production, what makes a good (or bad) deal, royalties and revenue, and the art of staying inspired. Her experience navigating the traditional music industry "Boy's Club" offers young female artists, in particular, some invaluable tools to get a step ahead in their early career and be wary of the hidden pitfalls.

Banker-turned-writer Nels Abbey offers an alternative and entertaining look at business and economics through the rise and triumph of Hip-Hop. This is the story of how rap industrialists—like Jay-Z, Suge Knight, Sylvia Robinson, Puff Daddy, 50 Cent and Bryan 'Birdman' Williams—took chronic economic pain and turned it into champagne. With a business acumen often acquired in the streets, these moguls created and sustained a multi-billion-dollar industry—leaving Greek mythology-worthy stories of success and failure, betrayal and revenge in their wakes.

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.

The Musician's Map is a complete guide to building success in music. Whether you're just thinking about learning music, or you're already in the process of building a career; this book will help you. Musician's Map provides practical advice for musicians just starting out and musicians looking to get ahead and further their career. This book is a step-by-step guide that will save you years of time, thousands of dollars, and will make you a better musician.

Ask anyone with a dream: The road to success can be akin to riding shotgun on the Highway to Hell, as Harvey Lee, rebel turned Vice President of Product Marketing will testify... From modest beginnings in Northern England, to the promised land of the USA, Harvey recalls how he was forced to grab life by the horns, and embarked on a 40-year white-knuckle ride through the business world, establishing himself as an MBA-level trained and renowned product marketer.

Are you pouring your heart into music, but still struggling to turn it into a sustainable income? Maybe you dream of building your own music business—without a record deal or industry gatekeeper to interfere. Imagine turning your passion into profit by learning how to think and operate like a label… while staying 100% independent.

The Mogul Mind of Taylor Swift explores how one of the most influential artists of the modern era transformed creative talent into a global business empire. More than a pop superstar, Taylor Swift is a strategic thinker, brand architect, and ownership advocate who reshaped how artists control their music, narrative, and legacy.

Creed Taylor was one of the most successful jazz producers of all time—and one of the most controversial. His career spanned five decades, in which he produced albums with legends such as John Coltrane, Ray Charles, George Benson, Bill Evans, Charles Mingus, Stan Getz, and Nina Simone. In 1960, he famously founded Impulse! Records and signed John Coltrane, and in later years he produced at Verve Records—where he introduced the US to Bossa Nova, producing "The Girl from Ipanema"—and ultimately founded Creed Taylor Incorporated, which defined the sound of jazz during the 1970s.

Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z. Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and...

David Foster Wallace and Mark Costello's exuberant exploration of rap music and culture. Living together in Cambridge in 1989, David Foster Wallace and longtime friend Mark Costello discovered that they shared "an uncomfortable, somewhat furtive, and distinctively white enthusiasm for a certain...

Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more. Musicians may just hold the keys to innovation in business. They don’t think...

Popular music history collides with data analytics, charts, and numbers in this insightful and surprising look at the greatest hits and musicians, fads, forgotten artists, and much more. Data analyst and musician Chris Dalla Riva reframes everything you thought you knew about music. Coupling hard data with engaging anecdotes, Uncharted Territory is both a takedown and celebration of popular music and provides new ways to think about your favorite songs, genres, and artists from the last 6 decades using unexpected statistics and playful visualizations.

Brought to you by Penguin. With his shag haircut and white Stratocaster guitar Jeff Beck was an icon. Yet somehow, he maintained the ineffable low-profile cool of a cult hero - gliding through six decades of musical trends with nary a lapse in taste. In his illustrious career Beck won eight...

In the world of music, entertainment and the nightlife. Few jobs are as exciting and fulfilling as the mobile DJ. This short book will give you a solid overview on what to expect when starting up your mobile DJ business. All the Dos and Don'ts about what goes into running a successful DJ business. This book is filled with pure content and no fluff. It'll give you a direct view of some really interesting facts and tips that the average person would completely miss.

This booklet will be your guide to finding the perfect wedding DJ and ensuring your special day is a success. By listening to this booklet, you will have the confidence to make the right choice and know all the dirty little secrets from the wedding DJs that they won't tell you. With this information, you will be able to save time, money, and stress by avoiding any red flags when speaking to DJs.

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.

In today's digital era, the music industry has experienced significant transformations in how musicians create, distribute, and monetize their art. While the traditional avenues of record sales and touring still play a role, innovative approaches have emerged, empowering musicians to explore new ways of generating income through their music.

With clients ranging from rappers, singers, music producers, authors, and athletes, Lynn Hobson has written a comical yet heart-wrenching account of her career as “the go-to publicist” in the hip-hop community. She keeps it real as she fights to keep her spiritual principlse intact while making it happen in the streets. It is a battle, but she makes it through to see another day, another show, another hit, and another client who has that sparkle in their eyes. This is Diary of a Hip-Hop Publicist.