Showing results for "you-" in Science & Engineering

Being you is not as simple as it sounds. Somehow, within each of our brains, billions of neurons create our everyday conscious experience. But how does this happen? Anil Seth's unique and groundbreaking theory of what it means to 'be you' challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. Being You is an accessible, inspiring and eye-opening exploration of consciousness by one of the most remarkable pioneers working in science today.

This is the story of how your life shapes your brain and how your brain shapes your life. Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

Dreams are a source of mystery. They have changed the course of individual lives and the world, spurring business deals, inspiring art and scientific breakthroughs, triggering military invasions and mental breakdowns. Yet the source of dreams is not mysterious. They are the product of normal brain electrophysiology and they follow the circadian rhythms, the day-night cycles that govern all life. Dr Rahul Jandial delves into decades of research into the dreaming brain and shares stories from his own practice to show the extraordinary impact that dreams have on our waking life.

AI is everywhere. It powers the autocorrect function of your iPhone, helps Google Translate understand the complexity of language, and interprets your behaviour to decide which of your friends' Facebook posts you most want to see. In the coming years, it'll perform medical diagnoses and drive your car - and maybe even help our authors write the first lines of their novels. But how does it actually work? Scientist and engineer Janelle Shane is the go-to contributor about computer science for the New York Times, Slate and the New Yorker.

In their book Abundance, best-selling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the best-selling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next 10 years of rapid technological disruption.

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us.

Bats can hear shapes, plants can eat light, and bees can dance maps. When his life took him to a painfully dark place, the poet behind The CryptoNaturalist, Jarod K. Anderson, found comfort and redemption in these facts and the shift in perspective that comes from paying a new kind of attention to nature. Something in the Woods Loves You tells the story of the darkest stretch of a young person’s life, and how deliberate and meditative encounters with plants and animals helped him see the light at every turn.

The story of the rise of modern navigation technology, from radio location to GPS—and the consequent decline of privacy. What does it mean to never get lost? You Are Here examines the rise of our technologically aided era of navigational omniscience—or how we came to know exactly where we are at all times. Filled with tales of scientists and astronauts, inventors and entrepreneurs, You Are Here tells the story of how humankind ingeniously solved one of its oldest and toughest problems—only to herald a new era in which it’s impossible to hide.

Our brain is recreating the world in its own way—most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? Luckily, our brain can estimate: it allows us to reconstruct the world as we know it, and live in it. However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases.

Have you ever desired, deep within your soul, to make a comfortable full-time living from a farming enterprise? Too often people dare not even vocalize this desire because it seems absurd. It's like thinking the unthinkable. After all, the farm population is dwindling. It takes too much capital to start. The pay is too low. The working conditions are dusty, smelly and noisy: Not the place to raise a family. This is all true, and more, for most farmers.

Let's be clear: Mamadou Ndiaye knows a whole lot of animals that can and will end you, but he has no plans to let these strange and horrifying creatures cash in his life insurance policy. Now the TikTok star is turning his engaging, entertaining and informative takes on animal biology and behaviour into this hilarious guide to the world's most deadly creatures.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

In The Patient Will See You Now, Eric Topol, one of the nation's top physicians, examines what he calls medicine's "Gutenberg moment". Much as the printing press liberated knowledge from the control of an elite class, new technology is poised to democratize medicine. In this new era, patients will control their data and be emancipated from a paternalistic medical regime in which "the doctor knows best."

In Artificial You, Susan Schneider says that it is inevitable that AI will take intelligence in new directions but urges that it is up to us to carve out a sensible path forward. As AI technology turns inward, reshaping the brain, as well as outward, potentially creating machine minds, it is crucial to beware. Homo sapiens, as mind designers, will be playing with "tools" they do not understand how to use: the self, the mind, and consciousness.

From ventilators to brain implants, medicine has been blurring what it means to die. In a lucid description of modern neuroscientific thinking, Zeleznikow-Johnston explains that death is not the loss of breath, but of personal identity – that the core of our identities is our minds, and that our minds are encoded in the structure of our brains. On this basis, he explores how recent discoveries now offer us all the chance of preserving our minds for future revival. Whether they discovered cures or fought for justice, we are grateful to those of our ancestors who helped craft a kinder world.

Throughout his research into memory theory, Nelson Dellis found existing memory improvement guides to be wanting - overcomplicated, dry, and stodgy. So he decided to create a book that is approachable and fun, centered on what people actually need to remember. In Remember It!, Dellis teaches us how to make the most of our memory, using his competition-winning techniques.

This podcast might not actually kill you, but Erin Welsh and Erin Allmann Updyke cover so many things that can. In each episode, they tackle a different topic, teaching listeners about the biology, history, and epidemiology of a different disease or medical mystery. They do the scientific research, so you don’t have to. Since 2017, Erin and Erin have explored chronic and infectious diseases, medications, poisons, viruses, bacteria and scientific discoveries. They’ve researched public health subjects including plague, Zika, COVID-19, lupus, asbestos, endometriosis and more. Each episode ...

From the Sunday Times top ten best-selling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. "It's about the terror, isn't it?" "The terror of what?" I said. "The terror of being found out." For the past three years, Jon Ronson has travelled the world, meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made jokes on social media that came out badly or made mistakes at work.

From the Pulitzer Prize winner and number one international best-selling author of The World Is Flat, an essential and entertaining field guide to thriving in the 21st century. We all sense it - something big is going on. You feel it in your workplace. You feel it when you talk to your children. You can't miss it when you read the newspapers or watch the news. Our lives are speeding up - and it is dizzying.

Written by professor of cognitive neuroscience at UCL Sophie Scott and composed of 10 mind-blowing yet accessible essays, The Brain guides you through the astounding complexities of the organ that makes you, you. From diving into the networks of neurons that are vital to our functioning, to the way our brains differ from one another and how neuroscience is shaping up for the future, this book is a guide to our most powerful and awe-inspiring body part.