Showing results for "what" in E-Commerce

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo. Includes a bonus PDF of illustrations. Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services...

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

The "mind-reading" system that is revolutionizing online business. Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking.

If you dream of running your own business and having the freedom to do what you want, when you want, with whom you want, regardless of the cost, then you may just be destined to become a lifestyle entrepreneur. What is a lifestyle entrepreneur, you ask? A lifestyle entrepreneur is a business owner who prioritizes lifestyle benefits over profits. With freedom and fulfillment as their ultimate goal, they organize their work and business activities around their lifestyle goals.

Online marketing doesn't have to feel confusing, time-consuming, or stressful. Online Marketing Without the Overwhelm offers a calm, step-by-step approach to helping small business owners and beginners build effective marketing efforts without chasing every platform or trend. This book focuses on clarity first—guiding listeners to choose the right platforms, define simple goals, and plan campaigns that are realistic and manageable. Instead of doing everything at once, it shows how to focus on one message, one action, and one channel at a time to build confidence and momentum.

In What’s Yours Is Mine, internationally acclaimed technologist Tom Slee argues the so-called sharing economy damages development, extends harsh free-market practices into previously protected areas of our lives, and presents the opportunity for a few people to make fortunes by damaging communities and pushing vulnerable individuals to take on unsustainable risk.

Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.

Most of us have heard about bitcoin and cryptocurrency—even if we don’t know what these terms mean. Despite the amount of news coverage this new technology receives, relatively few individuals are actively participating in the bitcoin opportunity.

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created. 

One of the newest concepts is that of "healthy coffee". There are many brands available, and even thought this audiobook is meant to give information on one particular brand, it can help anyone that is interested in learning the what, how and why: Do you want to learn more about how Ganoderma Lucidum has helped others? Would you like to learn about and share testimonial and product information with others more quickly and easily?

What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

Are you wanting to start an online business? Trying to come up with a product or service to introduce to the world of ecommerce? Becoming familiar with all the possibilities for passive income via online channels? In a world where many rush to get their ideas to the market, taking the time to understand your ideas and how best to market them online can often mean the difference between success and failure.

Marketers are quick to jump to the "what?" and "where?" of social media marketing, but they are often late on answering "why?" Why is social media a necessity to your marketing? Why should your consumers care that you are on social media? Why are you investing your budget and time? This book explores the principles and strategies that answer why you are on social media. It lays out the framework to help you build a process around those strategies and your social presence.

For two decades, the international internet has continued to establish itself as a viable tool for constructing, managing, and creating a corporation. Little doubt remains that you might earn money on the internet and discover success by doing this. In fact, since starting our very own online jobs, we've had the possibility of working and meeting with several unique individual entrepreneurs who, like you, talk about a fantasy of finding economic freedom by running their businesses. Since you may have guessed, a few found success online.

The age of internet shopping has fully taken over and with the help of this guide to online consumerism, businesses can understand and optimize the way they sell their products in the modern marketplace. What time of year do teenage girls search for prom dresses online? How does the quick...

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.  

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?