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Disruptive Marketing

What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

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Disruptive Marketing

By: Geoffrey Colon
Narrated by: Geoffrey Colon
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About this listen

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.

But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world....

  • Where selling is dead, but ongoing conversation thrives
  • Where consumers generate the best content about brands
  • Where people tune out noise and listen to feelings
  • Where curiosity leads the marketing team
  • Where growth depends on merging analytics with boundless creativity

Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.

©2016 Geoffrey Colon (P)2016 Gildan Media LLC Consumer Behaviour & Market Research Customer Service E-Commerce Marketing Marketing & Sales Commerce Business Technology
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Most relevant  
This seems to be targeted at marketers who are feeling particularly out of touch with new media, social, the internet etc. most people in a job at the moment will have already come to the conclusions offered here.

Unfortunately there aren't many examples of the ideas stated here, just ideas on where the industry is going (or has gone), but again nothing groundbreaking. Even just some, "because this has happened, try doing this and this" would have been great as opposed to going on and on about how people shouldn't be hiring MBAs and should be looking at creatives or people should market with feeling.

I don't regret listening to this book, but can't really recommend it to many.

Dated and not that informative.

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