Showing results for "make it" in Organisational Behaviour

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Focusing on culture eliminates ineffective patterns, sets a more positive course, and then perpetuates that course - all on its own. That's the beauty of leading a culture instead of just a company, and that is exactly what The Culture Fix is designed to show you. In just 90 days, Will Scott pulls apart nine deeds in order to bring your company's culture alive and into a thriving, driven organism that goes beyond the four walls of your building.