Showing results for "Barbara Rose" in Business & Careers
-
-
Global Brand Power
- Leveraging Branding for Long-Term Growth
- By: Barbara E. Kahn
- Narrated by: Rose Itzcovitz
- Length: 3 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 2
-
Performance3.5 out of 5 stars 2
-
Story3.5 out of 5 stars 2
Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.
-
Global Brand Power
- Leveraging Branding for Long-Term Growth
- Narrated by: Rose Itzcovitz
- Length: 3 hrs and 49 mins
- Release date: 26-11-2013
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99
-