Showing results for "Antonio Garrido" in Business & Careers

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

If you're a business leader in the middle of trying to get your idea off the ground, there's a chance you might be disappointed that you're not yet the leader that, deep down, you know you can be. Learn the daily leadership habits, mindsets, and strategies that will unlock your full leadership potential to create a meaningful and lasting legacy of high performance and extraordinary success. My Daily Leadership is a uniquely practical and powerful roadmap designed to ensure that business owners and managers reach their full potential and become extraordinary leaders.

Developing and coaching the sales team by sitting in on their sales calls is one of the best ROI opportunities open to any organization, large or small. This book shows managers how to use these "ride-along" sessions - whether in-person or digital - to make the sales team more efficient and productive.