Showing results for "Alison Larkin" in Management & Leadership
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- By: Sue Unerman, Jonathan Salem Baskin
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Unabridged
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Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Release date: 21-01-2013
- Language: English
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