Showing results for title "Alchemy", by author "Rory Sutherland" in All Categories
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 186
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Performance5 out of 5 stars 166
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Story5 out of 5 stars 165
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.
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5 out of 5 stars
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Recommended by this cold-hearted logician!
- By SG on 10-08-2021
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 07-05-2019
- Language: English
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