Showing results by author "Paul Scott" in E-Commerce

Drawing on his experience as a web designer, marketing consultant, and successful entrepreneur, Paul J. Scott breaks key web startup concepts into easy-to-use tips and advice. Whether you’re looking to revolutionize an industry or just change your own life, this is the one book you need before launching your online business.

Why do so many business owners pour time and money into their websites and get so little in return? Usually, it's because they aren't focusing on the right strategies. They waste resources chasing the wrong metrics and don't know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren't sure how. Get your copy today and you'll start making money from your website instead of sinking more of your budget into it.

Can offline businesses benefit from strong online marketing? In this short guide, experienced entrepreneur and web designer Paul J. Scott shares seven smart, cost-effective strategies business owners can use to drive foot traffic and offline sales using their websites. If you're looking at launching or improving your website for the first time, this is a book you can't afford to miss!