Are you drowning in marketing data from too many platforms? Feeling uncertain about where your ad dollars are actually driving results, especially after the iOS 14 tracking shakeup? Maybe you suspect wasted spend but can’t pinpoint exactly where or why?

You’re definitely not alone. Many Shopify merchants grapple with fragmented data, inaccurate attribution, and the frustration of making marketing decisions based on guesswork rather than clear insights.

That’s why I’m thrilled to have Gurami Tateshvili, co-founder of MyDataNinja, on the show today. As a serial entrepreneur and Harvard Business School alum who built his own e-commerce businesses and digital agency, Gurami experienced these tracking and attribution pains firsthand. He co-founded MyDataNinja specifically to solve this problem, creating a platform that unifies ecommerce metrics into a single, actionable dashboard.

What You’ll Learn

• Navigating Post-iOS 14 Tracking: Understand the ongoing challenges and why standard pixels often fall short.
• Accurate Attribution: How server-side and cookieless tracking provide a clearer picture of ad performance across channels (Meta, Google, TikTok, Bing).
• Unified Data Dashboard: The benefits of seeing all your ad spend, revenue, and key metrics in one place, saving time and enabling faster decisions.
• Calculating True Profitability: Moving beyond blended ROAS to understand net profit per order and ad campaign by incorporating Cost of Goods Sold (COGS).
• Identifying Wasted Spend: Techniques to spot inefficiencies, including potential bot traffic and underperforming campaigns.
• Actionable Insights: How to translate unified data into smarter budget allocation, campaign optimization, and scaling strategies.
• Offline & Complex Sales: Addressing tracking challenges for scenarios like Cash on Delivery (COD) or orders with returns/cancellations.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Are you feeling like your Shopify brand could be doing more—maybe you’re struggling to connect the dots between your channels, or you know you’re not getting the most out of your existing customers?

You’re not alone. So many brands sense there’s untapped growth, but with commerce evolving so quickly, it’s tough to know what to prioritize or how to fill those expertise gaps.

That’s why I’m excited to welcome Dennis Yao, co-founder of The Other Group and my former lead at Shopify, to the show. Dennis has spent over 20 years in retail, wholesale, SaaS, and digital marketplaces—he’s helped mid-market and enterprise brands drive billions in revenue, and now he’s on a mission to help omnichannel brands execute smarter and grow faster.

What You'll Learn

• Omnichannel strategy: How to move from buzzwords to practical execution across retail, DTC, wholesale, and marketplaces.
• Retention as a growth engine: Why nurturing “raving fans” is the smartest way to boost profitability and customer lifetime value.
• Social vs. video commerce: What’s working now on TikTok Shop and with shoppable video, and how to resource it.
• Real-world AI adoption: Where Gen AI is actually shifting the game for brands—think content, support, and the future of SEO.
• Bridging the execution gap: How to spot and fix missing pieces in your tech stack, strategy, or team.
• Building authentic community: Simple ways to use content and loyalty to create long-term customer value.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat.

In this episode, I’m joined by Manel Gomez, CEO and founder of Meta Scaling Accelerator. Since 2016, Manel has managed over $25 million in Facebook ad spend, helping e-commerce brands break through the noise and actually scale profitably. He’s not just another ad guy—he’s the creator of the “Wave Surfing” methodology, a proven system for maximizing your ad spend during peak performance windows while minimizing risk.

We dig into:

• How to spot your brand’s natural conversion peaks using Shopify Analytics
• Why testing customer motivations (“angles”) beats endless audience tweaks
• Matching creative formats to how your customers really shop
• Embracing ROAS ups and downs—and how to ride those waves for profit
• Using AI for faster creative production (without losing your strategic edge)
• Building an ad account structure that can handle real growth

If you’re ready for actionable strategies and a fresh perspective on Facebook ad scaling, you’ll love what Manel has to share.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Are conflicting data points between Shopify and Google Analytics 4 (GA4) undermining your marketing decisions? You’re not alone—and it’s likely costing your business more than you realize. Many Shopify brands struggle to establish a reliable source of truth for their marketing performance, leading to wasted ad spend, inaccurate reporting, and missed growth opportunities.

In this episode, we sit down with Josh Lauer, a marketing intelligence expert specializing in Google Analytics, data warehousing, and empowering ecommerce brands with clarity and confidence in their data. Josh shares how to bridge the gap between platform analytics (like Shopify) and marketing analytics (like GA4) to create a unified, trustworthy view of performance.

With firsthand insights into the frustrations caused by data discrepancies and the transition from Universal Analytics to GA4, Josh outlines actionable strategies to help you implement robust data solutions that drive smarter decisions and scalable growth.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

You’re not alone. Many e-commerce brands are feeling the "margin crunch" as shipping costs skyrocket. Carrier rate hikes, hidden surcharges, and complex contracts can feel like unavoidable profit killers, making it harder to stay competitive and profitable.

Today, we’re talking with Michael Moriarty, a strategic partner at Schooley Mitchell, an independent cost reduction consulting firm that has saved businesses over $1 billion. They specialize in uncovering savings in complex expense categories, with a strong focus on helping e-commerce brands slash their shipping costs.

Michael and the Schooley Mitchell team deeply understand the intricacies of carrier contracts (FedEx, UPS, etc.) and work solely on behalf of their clients – not the carriers – to find savings and optimize shipping spend.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way.

You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher.

Today, we're talking with Michael Cole, the Senior Vice President of Marketing for Everflow, a company behind a powerful partner marketing platform that empowers brands to track and scale their affiliate programs effectively.

Michael brings a wealth of experience to the table, particularly from his early involvement with Shopify and BigCommerce. He deeply understands what makes these programs tick and how to leverage them for maximum impact.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone.

Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook and Google Ads.

Sam brings incredible experience to the table, having worked with Gary Vaynerchuk at VaynerMedia and Director of Marketing at BarkBox. With over a decade of experience helping DTC brands grow and scale, Sam’s here to unpack the challenges of today’s ad landscape and share actionable strategies for success.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing?

In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo, an innovative email design platform helping brands create high-performing emails with ease. Dmytro has revolutionized email marketing by eliminating technical roadblocks, allowing marketers to design interactive and gamified emails without touching a single line of code.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.