Is it possible to create a non-alcoholic wine that satisfies the traditional wine consumer? 🍷 In this episode, we dive into the category with the greatest growth potential—and the greatest technical challenge—in the wine industry.
Together with Dante McDermott Catena (Domaine EdeM / Catena Institute of Wine) and Tracy Sweeney (Tomorrow Cellars), we explore:
- The Market Gap: Why non-alcoholic beer holds six times the market share of non-alcoholic wine.
- Technology: How new dealcoholization methods preserve aromas.
- The “Tiebreaker”: Why distribution is just as critical as product quality.
- Consumer Psychology: How to overcome skepticism and reset expectations.
22 mins