The Challenge of Non-Alcoholic Wine: Quality, Technology, and Market (ft. Dante McDermott Catena & Tracy Sweeney)
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The Challenge of Non-Alcoholic Wine: Quality, Technology, and Market (ft. Dante McDermott Catena & Tracy Sweeney)
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About this listen
Is it possible to create a non-alcoholic wine that satisfies the traditional wine consumer? 🍷 In this episode, we dive into the category with the greatest growth potential—and the greatest technical challenge—in the wine industry.
Together with Dante McDermott Catena (Domaine EdeM / Catena Institute of Wine) and Tracy Sweeney (Tomorrow Cellars), we explore:
- The Market Gap: Why non-alcoholic beer holds six times the market share of non-alcoholic wine.
- Technology: How new dealcoholization methods preserve aromas.
- The “Tiebreaker”: Why distribution is just as critical as product quality.
- Consumer Psychology: How to overcome skepticism and reset expectations.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.