#298

Thanksgiving may have passed, but the opportunity to pause and remember hasn't. In this short, reflective episode, Billy talks about the kind of gratitude that changes how you lead, how you spend, and how you show up in your business.

He shares a few simple categories for noticing God's provision, why you can't be hateful when you're grateful, and a reminder inspired by Psalm 136 about how far you've already been carried.

A grounding, faith-forward conversation to help you enter the rest of the year with clarity, peace, and a centered heart.

In This Episode:

• Why post-Thanksgiving is the best time to reflect
• The five gratitude categories that shift your mindset
• How gratitude pulls you out of comparison and pressure
• A subtle but meaningful reminder from Psalm 136
• Mastery vs. achievement when it comes to identity
• One simple 2-minute gratitude exercise for the week

Resources & Links:

• Connect with Billy on Instagram: @BillyHofacker
• Learn more at YourFitnessMoneyCoach.com
• Register for the Profitable Gym Intensive while spots are available.

#297

In this conversation, I sat down with Kelsa Dickey, founder of Fiscal Fitness Phoenix and one of the best financial coaches I know.

Kelsa and I talk about the power of turning ideas into action and why cash flow is always the best place to start. She shares a fascinating study showing the progression of how likely something is to get done:

• Having the idea – 10%
• Writing it down – 40%
• Making a plan – 50%
• Telling someone – 60%
• Scheduling a recurring meeting – 90%

We also discuss how to create goals that actually inspire action, starting with the simple framework:

"It would be nice if ________."

Whether you're a fitness professional, business owner, or someone looking to gain more clarity and control with money, you'll walk away encouraged and equipped to take the next step and not just dream about it.

Connect with Kelsa:

• fiscalfitnessphx.com
• https://www.linkedin.com/in/kelsadickey
• https://www.instagram.com/moneycoachkelsa

#296

Most gym owners spend endless hours refining their programs, pricing, and marketing but overlook one of the biggest profit drivers in their business: the space itself.

In this episode, Billy sits down with Cuoco Black, a former faculty member at the New York School of Interior Design and one of the most sought-after gym designers in the world. Cuoco reveals why most fitness facilities unintentionally look the same, from graffiti walls to green turf and industrial lights, and how to design a space that actually sells.

In this conversation, you'll learn:

• Why most gyms fall into the "generic box trap."
• How having a concept (not just a layout) creates emotional connection and brand differentiation.
• Why Cuoco says to invest 80% of your design budget in the reception area and how it can dramatically impact sales and member experience.
• How to make simple, strategic changes that elevate your brand without breaking the bank.

Connect with Cuoco Black: Instagram @gymdesigner

P.S. Speaking of building the business and life you actually love, have you registered for our 1-Day event in Orlando yet? Sign up now while spots are available.