Episodes

  • Major Visibility: Elevating Your PR Game with Amanda Fitzgerald

    Major Visibility: Elevating Your PR Game with Amanda Fitzgerald
    Nov 25 2025
    In this episode of the Women Who Lead and Sell podcast, Aliya and Kelly delve into the world of public relations with Amanda Fitzgerald, known as Major Visibility and The Ultimate Door Opener. Amanda shares her insights on elevating visibility for female entrepreneurs, emphasizing the importance of mindset and the power of personal branding. She introduces her unique five stages of visibility blueprint, which includes backstage preparation, leveraging social media, and stepping onto various stages to gain exposure. The conversation also touches on the significance of sharing personal stories and secondary messaging to connect with audiences authentically. With a mix of humor and heartfelt anecdotes, Amanda inspires listeners to embrace their visibility and overcome the fears that often hold them back from achieving their goals. KEY TAKEAWAYS Mindset is Crucial for Visibility : Emphasising the importance of mindset, it's essential for individuals, especially female entrepreneurs, to overcome fears of judgment and self-doubt in order to raise their visibility and share their expertise. Develop a Strong Message : Crafting a clear and concise message, or "nail it in eight," helps in effectively communicating what you do. This clarity is vital for making a memorable impression in networking and media opportunities. Utilize Secondary Messaging : Sharing personal stories or unique aspects of your life can enhance your visibility. This "golden nugget" can differentiate you from others and create a deeper connection with your audience. Engage with Local Media : When pitching to journalists, it's important to connect your story to current events or awareness days. This relevance increases the likelihood of media coverage and helps to position your initiative as timely and important. Just Press Send (JFPS) : Overcoming perfectionist paralysis is key. Taking action, even if it's not perfect, is better than waiting for the ideal moment. Sharing your message and expertise can lead to significant opportunities and connections. BEST MOMENTS "If you're not shouting from the rooftops about what you do, then who is? Every person can actually get their own PR, and it's not this huge, oh my God, scary thing." "You can get into the press about the golden nugget. It's the thing about you that makes you interesting and stand out from the crowd." "The minute you raise your head above the parapet, you're going to get shot down. But if it is triggering you, it might be because you actually really want to do it." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/
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    53 mins
  • Time Management Mastery! How To Create Time and Organise Your Workflow

    Time Management Mastery! How To Create Time and Organise Your Workflow
    Nov 18 2025
    In this episode of the Women Who Lead and Sell, Aliya and Kelly engage in a thought-provoking conversation with Abigail, a time management expert who shares her journey of transforming her relationship with time following a life-altering event. Abigail discusses her unique approach to creating time, emphasising the importance of prioritization and practical strategies to combat the mental load many female founders face. Listeners will learn about effective techniques such as brain dumping, Friday planning, and understanding natural rhythms to enhance productivity. The episode also introduces the concept of body doubling, highlighting how collaborative work environments can boost focus and accountability. With personal anecdotes and actionable insights, this episode aims to empower women to reclaim their time and achieve a healthier work-life balance. KEY TAKEAWAYS Brain Dumping : To manage mental load effectively, start with a brain dump. Write down everything on your mind—tasks, worries, and commitments—without worrying about order. This helps clear mental clutter and allows for better prioritization. Friday Planning : Instead of planning on Sunday nights, which can lead to stress, dedicate time on Fridays to organize the upcoming week. This allows for a more relaxed weekend and prepares you for a productive Monday. Understanding Natural Rhythms : Recognize your own productivity patterns and schedule tasks according to when you are most alert and focused. Tailoring your work to align with your natural energy levels can enhance efficiency and reduce burnout. Dopamine Hits from Task Completion : Breaking tasks into smaller, manageable actions can provide a sense of achievement and trigger dopamine release. This positive reinforcement can motivate continued productivity and help maintain a balanced mental state. Body Doubling : Utilize the concept of body doubling, where working alongside others—either in person or virtually—can enhance focus and accountability. This collaborative approach can help mitigate distractions and create a supportive work environment. BEST MOMENTS "I tell them I create time, which can either make me sound really arrogant or like a Harry Potter kind of revamped version." "I learned to prioritise very quickly what we all think of, that's really important, that needs doing." "Time doesn't work like that anymore. COVID didn't care what time of the day it was." - HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/
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    1 hr and 4 mins
  • From Vision to Impact: How Aliya & Kelly Are Redefining Women’s Empowerment in Business

    From Vision to Impact: How Aliya & Kelly Are Redefining Women’s Empowerment in Business
    Oct 20 2025
    Today, Aliya & Kelly look back on the pivotal moments that shaped their careers and entrepreneurial paths. Aliya recounts her unexpected entry into law, driven by a determination to defy gender stereotypes, and her subsequent transition into various business ventures, including a successful chiropractic centre. Kelly reflects on her early entrepreneurial experiences, starting from a young age, and the lessons learned through her diverse roles in financial services and marketing. Together, they explore the importance of resilience, the value of listening to customers, and the significance of effective marketing in driving business success. KEY TAKEAWAYS Embrace Your Journey: Aliya & Kelly talk about the importance of understanding and sharing their personal journeys in entrepreneurship, highlighting that every experience contributes to their current success. Value of Early Experiences: The early entrepreneurial experiences, such as winning a business competition at a young age, can shape one's future career path and instill a strong work ethic and business acumen. Importance of Customer Care: Building strong relationships with customers and being responsive to their needs is crucial for business success. Listening to feedback and adapting services accordingly can lead to long-term contracts and customer loyalty. Navigating Challenges: Setbacks, such as economic downturns, are common in business. Resilience and the ability to pivot are essential for overcoming obstacles and achieving growth. Marketing as the Engine of Business: Effective marketing is portrayed as the foundation for generating sales. Understanding the distinction between marketing and sales can help entrepreneurs create a sustainable business model that attracts and retains customers. BEST MOMENTS "I forged my National Insurance card and age then, and I won a contract with Barclays Bank." - Kelly "I think the pain from school really came from lessons and not being able to kind of get why everything was academic." - Kelly "I realised that I probably I'm a sort of frustrated business person." - Aliya "I learned an awful lot from him. And we started our first business together, which was a healthcare business." - Aliya "I think people get very confused about sales and marketing because it's talked about like that, sales and marketing." - Aliya HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.
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    53 mins
  • Why Part-Time Working Is The Future - Ten2Two Founder Jane O'Gorman

    Why Part-Time Working Is The Future - Ten2Two Founder Jane O'Gorman
    Nov 11 2025
    In this episode of "Women Who Lead and Sell," hosts Aliya Musa and Kelly Quinn sit down with Jane O'Gorman, the founder of the pioneering fractional recruitment consultancy, Ten2Two. Jane shares her journey from a successful career in accountancy to establishing a business that champions flexible working for women returning to the workforce. The conversation delves into the challenges faced by female founders, the importance of building a supportive community, and the innovative solutions that fractional recruitment offers to growing businesses. With insights on navigating the complexities of team dynamics and the evolving landscape of work post-COVID, this episode is a must-listen for ambitious women looking to scale their businesses while maintaining a people-first approach. Check out Ten2Two here - https://www.ten2two.org/ KEY TAKEAWAYS Fractional Recruitment as a Solution : The concept of fractional recruitment addresses the needs of professional women who want to return to work but may not be able to commit to full-time roles. This model allows businesses to access skilled professionals for specific hours or projects, making it a flexible solution for both employers and employees. Importance of Flexibility : The conversation emphasizes the growing acceptance of flexible working arrangements in the post-COVID landscape. Companies are increasingly recognizing that productivity can be maintained even when employees are not physically present in the office, leading to more hybrid working models. B Corp Certification Benefits : Achieving B Corp certification demonstrates a commitment to social and environmental responsibility. It can enhance a company's reputation, attract like-minded clients, and create a positive workplace culture that appeals to a younger workforce that values purpose-driven businesses. BEST MOMENTS Jane O 'Gorman: "I wanted to step back in and do what I was doing before, but I realized that I didn't want to do it full time." Kelly: "When you're a female founder and you have those values, it can be quite difficult to navigate finding those experts to advise you." Jane O 'Gorman: "We were fresh and we were trying to persuade and trying to change and trying to encourage businesses to think differently." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
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    1 hr and 2 mins
  • Embracing Authenticity: Georgia St. John Smith on Aligning Business with Your True Self

    Embracing Authenticity: Georgia St. John Smith on Aligning Business with Your True Self
    Nov 4 2025
    In today's episode, Aliya & Kelly are joined in a heartfelt conversation with Georgia St John Smith, a dynamic entrepreneur and LinkedIn expert. They explore Georgia’s entrepreneurial journey, beginning with her childhood experiences of selling nail art at school to her innovative fundraising initiatives at university — including a memorable naked calendar project. Tune in to discover how to cultivate a supportive network and unleash your potential in the entrepreneurial landscape. KEY TAKEAWAYS Embrace Your True Self: Aligning your business with your authentic self is crucial for achieving meaningful success. Being true to who you are can lead to greater fulfilment and a deeper connection with your audience. Value of Risk: Taking risks is an essential part of entrepreneurship. Embracing discomfort can lead to growth and new opportunities, and it’s important to recognise that feeling uncomfortable often indicates you’re on the right path. Community and Support: Building a supportive community is vital for female founders. Creating safe spaces where women can share their vulnerabilities and experiences fosters connection and encourages both personal and professional growth. Storytelling and Authenticity: Sharing personal stories and experiences can resonate deeply with others. Authentic content that reflects your journey can help you stand out and attract the right audience on platforms such as LinkedIn. Focus on Value Creation: Understanding and articulating the value you provide is key to attracting and retaining clients. It’s important to ensure your offerings genuinely meet the needs of your audience and deliver tangible results. BEST MOMENTS “I have this deep-rooted belief that it’s easier to go for it than not.” – Georgia “You’re sitting on a goldmine, but it’s not just going to magically appear in front of you.” – Georgia “If you’re not upsetting some people, if you’re not being controversial, then you’re not doing a good job.” – Georgia “I think a lot of the time, if you’re struggling to think of what to write on LinkedIn, go and get some stories.” – Georgia GEORGIA ST JOHN SMITH'S INFORMATION https://sancti.co.uk/speaking-partnership https://www.linkedin.com/in/georgiastjohnsmith/?originalSubdomain=uk instagram.com/georgiastjohnsmith/?hl=en https://www.youtube.com/@georgiastjohn-smith4533/videos HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠⁠Aliya Musa⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.
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    59 mins
  • Transforming Adversity into Opportunity: Lessons from Sarah Pittendrigh

    Transforming Adversity into Opportunity: Lessons from Sarah Pittendrigh
    Oct 28 2025
    In todays episode Aliya and Kelly speak to entrepreneur Sarah Pittendrigh who shares her remarkable journey from bankruptcy to building multiple successful businesses. Sarah honestly discusses the emotional challenges she faced, including panic attacks and feelings of worthlessness, and how these experiences fuelled her determination to create a better life for her son. Sarah looks back on her first venture, simply bows and chair covers a wedding business, and the innovative strategies she employed to overcome obstacles, such as identifying market gaps and forming partnerships with hotels. Sarah talks about her latest project, Sam & Dusty, a British knitwear brand focused on sustainability and slow fashion — showcasing her commitment to meaningful and responsible business practices. KEY TAKEAWAYS Overcoming Adversity: The journey of building a business often involves facing significant challenges, such as bankruptcy and personal struggles. Embracing these experiences can lead to resilience and success. Importance of Reflection: Taking time to reflect on personal experiences, strengths, and weaknesses is crucial for growth. Conducting a SWOT analysis on oneself can help clarify goals and identify areas for improvement. Value of Accountability: Charging clients a reasonable fee for services ensures they have "skin in the game," which increases their commitment to the process and helps them achieve better results. Creating Meaningful Businesses: Building a business that aligns with personal values and priorities can lead to a more fulfilling entrepreneurial journey. It's essential to design a business that fits around one's life rather than the other way around. Embracing Slow Growth: The concept of slow growth and thoughtful decision-making in business can lead to more sustainable practices. This approach encourages patience and reflection, allowing for a deeper connection to the work being done. BEST MOMENTS Sarah Pittendrigh: "I always do have that vision of the sand timer, of how much can you get done before the sand runs out, you know? Will you get a few flips of the sand timer or do you just get one shot at it?" Sarah Pittendrigh: "I think if I hadn't been a mum, that would have never happened. It was purely driven by the motivation of being a mum and not wanting my son to lose his home." Sarah Pittendrigh : "I charge what I felt I wanted to charge... It's an amount of money that someone's not going to want to waste." Aliya: "It's lovely to hear stories of you can create a business that is almost like therapy for you... it's your business and it is an extension of who you are." Kelly: "I just love the way you kind of brought stuff to you. You created it around your life. You created it around your priorities." SARAH PITTENDRIGH INFORMATION https://www.simplybowsandchaircovers.co.uk/ https://sarahpittendrigh.com/ https://www.instagram.com/sarahpittendrigh/ https://www.youtube.com/@sarahpittendrigh @samanddusty https://www.instagram.com/samanddustyknitwear/ https://www.facebook.com/people/Sam-and-Dusty-Knitwear/61578290373890/ HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.
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    1 hr and 1 min
  • Empathy in Sales: Dorian Kominek Insights on Channel Partnerships and Innovation

    Empathy in Sales: Dorian Kominek Insights on Channel Partnerships and Innovation
    Sep 15 2025
    In this episode, Aliya & Kelly talk with Dorian Kominek, an innovative entrepreneur and channel partnerships specialist from Calgary, Canada. Dorian shares her journey as a young entrepreneur, starting with a candy business in high school, and discusses the importance of empathy and understanding when selling ideas to others. KEY TAKEAWAYS Understanding Channel Partnerships: Channel partnerships involve enabling other businesses to sell your product on your behalf, creating a "force multiplier" for sales efforts. This approach can significantly scale a business by leveraging the networks and resources of partner companies. Empathy in Selling: When selling ideas or products, it's crucial to have empathy and understand the needs of your audience, whether they are family, team members, or potential customers. This understanding can lead to better buy-in and more effective communication. Iterative Idea Communication: It's important to communicate ideas in a step-by-step manner, guiding others from the initial concept to the final vision. This helps prevent overwhelm and ensures that everyone is on the same page, facilitating better collaboration and understanding. Leveraging Technology for Scaling: Female founders should be cautious about their tech stack, opting for established tools that offer integrations and long-term support. Automation tools, like Zapier, can streamline processes and reduce manual work, allowing for more efficient scaling of services. Continuous Innovation and Curiosity: Embracing a mindset of curiosity and problem-solving is essential for entrepreneurs. Engaging with potential customers early on to validate ideas can lead to better products and services, while also fostering a culture of innovation within the business. BEST MOMENTS "Channel partnerships have to do with selling... you're enabling your partners to sell on your behalf." "I think it requires the same type of ingenuity and opportunity identification and persuasion skills and passion and creativity." "You need to remember the people you're communicating to are brand new to the idea." "I think taking an Occam's razor approach and being very careful about the tools you adopt is important." "There's always like another candy store in a locker to start." DORIAN KOMINEK INFORMATION https://www.linkedin.com/in/drkominek/?originalSubdomain=ca http://www.dorianrkominek.com/ http://http/thesect.ca HOST SOCIALS Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠
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    1 hr and 6 mins
  • Breaking Barriers: Kirsty Davis-Chinnock on Leading Women in the Metal Industry

    Breaking Barriers: Kirsty Davis-Chinnock on Leading Women in the Metal Industry
    Sep 22 2025
    Aliya & Kelly engages in an inspiring conversation with Kirsty Davis-Chinook, affectionately dubbed "Kick-Ass Kirsty." They delve into Kirsty's journey in the manufacturing sector, where she has navigated the challenges of traditional leadership styles to champion progressive, inclusive practices. Kirsty shares her mission of promoting women in the metal industry, highlighting the importance of equity and collaboration between genders. KEY TAKEAWAYS Embrace Progress Over Perfection: It's important to put ideas out into the world and refine them later. Waiting for perfection can lead to missed opportunities and regrets. Visibility Equals Impact: Being visible is not about ego; it's about making a positive impact on others. Sharing experiences and insights can inspire and help others in their journeys. Diversity of Thought is Crucial: Bringing together individuals with different backgrounds and perspectives leads to better problem-solving and innovation. This diversity can significantly enhance a company's performance. Individuality in the Workplace: Allowing employees to express their individuality, whether through attire or personal expression, fosters a more comfortable and productive work environment. Happy employees are better contributors. Leadership is Evolving: Effective leadership requires continuous evolution and adaptation. Leaders should strive to create a supportive environment that encourages open communication and collaboration among team members. BEST MOMENTS "I think it's really important to do that. And I think particularly after COVID, a lot of people really started to look at their work-life balance." - Kirsty "It's about progress, not perfection. Put it out there and get it right later." - Kirsty "If you are only recruiting 50% of the population to fill your skills gap, you're missing out on the other 50% who can come in with that diversity of thought." - Kirsty "It's not about you, it's about them. It's about what they want to get out of it." - Aliya "You can't build those relationships if you're not putting yourself out there." - Kirsty KIRSTY DAVIES- CHINNOCK INFORMATION https://kirstydavieschinnock.com/ https://www.linkedin.com/in/kirstydaviespps/?originalSubdomain=uk HOST SOCIALS Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠
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    58 mins