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Women Who Lead & Sell

Women Who Lead & Sell

By: Kelly Quinn & Aliya Musa
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 Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. We share a proven system and interview powerhouse women who have built and scaled seven-figure businesses, uncovering their strategies, challenges, and real, unfiltered journeys. No fluff, just actionable insights and the truth behind what it takes to grow and lead with impact. Our mission? To help create 1000 seven-figure businesswomen in the next three years. We’re on this journey too, and we’ll be sharing our wins, lessons, and everything in between. Let’s lead, sell, and build something extraordinary—together. Career Success Economics Personal Development Personal Success Social Sciences
Episodes
  • From Passion to Purpose: Emma Sgourakis Journey in Building a Skincare Empire

    From Passion to Purpose: Emma Sgourakis Journey in Building a Skincare Empire
    Jul 28 2025
    In this episode of Women Who Lead & Sell, Kelly and Aliya chat with Emma Sgourakis to share her journey from fashion design student to international skincare founder. She talks about owning her value, building with integrity, and navigating a crowded market — all while staying true to her mission. KEY TAKEAWAYS Focus on Passion Over Profit: Building a business should stem from what you enjoy and are passionate about, rather than solely focusing on financial gain. This approach can lead to unexpected success and fulfillment. Value Yourself and Your Work: Setting appropriate pricing for services is crucial. If you don’t value your expertise, potential clients won’t either. Doubling prices can lead to increased demand and commitment from clients. Commitment from Clients: Encouraging clients to commit financially upfront can enhance their engagement and results. This approach shifts the focus from transactional interactions to meaningful, long-term relationships. Integrity in Product Development: When creating products, especially in the health and wellness industry, it’s essential to prioritize quality and integrity over profit margins. This commitment can differentiate your brand in a saturated market. Education as a Marketing Tool: Providing valuable educational content helps build trust and loyalty among clients. By informing potential customers about the benefits of your products and the science behind them, you can create a strong customer base that understands and appreciates your offerings. BEST MOMENTS "I think I've always focused on what am I good at, what do I want to do, what can I contribute, what do I enjoy, and do that until it makes me some money." - Emma "If you don't value yourself, no one else will." - Emma "I realized that I had a certain amount of inquiries for my work... but still, things were only chugging along." - Emma "We both kind of said, well, there's not anything we'd 100% endorse." - Emma "To do it in a way where there you go, there are our fees... and now we can just focus on you and your body." - Kelly HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
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    1 hr and 7 mins
  • Cutting Through the Noise Communication Strategies for Women Founders in Business

    Cutting Through the Noise Communication Strategies for Women Founders in Business
    Jul 28 2025
    In this episode Aliya and Kelly chat with Sarah Lloyd-Hughes of Ginger Leadership Communications about how to cut through the noise and communicate with real impact. Sarah talks about the power of storytelling, human connection, and how leaders can stay authentic in an AI-driven world. KEY TAKEAWAYS Human Connection in Communication: In an age of overwhelming information and AI-generated content, effective communication requires a human touch. It's essential to translate data into meaningful messages that resonate with others, making the information relevant and engaging. Lived Experience Matters: Authentic communication is rooted in personal experiences. Sharing stories and insights from one's own journey adds depth and relatability to the message, making it more impactful and memorable. Adapting to Change: The business landscape is constantly evolving, and founders must be willing to pivot and adapt their strategies based on market needs. Listening to clients and understanding their requirements is crucial for creating valuable offerings. The Importance of Clarity: Clear and concise communication is vital for leadership. Organizations should strive for "diamond clear" messaging that articulates their purpose and vision effectively, ensuring that everyone involved understands and can convey that message. Building Relationships: Successful communication and business growth stem from building genuine relationships. Engaging with clients and stakeholders on a personal level fosters trust and loyalty, which are essential for long-term success. BEST MOMENTS Sarah Lloyd-Hughes: "If we've got all the information we could possibly need, it becomes much less useful than it used to be. We need to become way more skillful at cutting through the noise." Sarah Lloyd-Hughes: "We need to translate information and data to people to make it relevant to them, to make it meaningful to them." Kelly: "You've got to think about it as a movie. It's got to be paced right. It's got to create the emotion. It's got to have the clarity." Sarah Lloyd-Hughes: "The reason why we work with people is not speed. It's not even necessarily the quality of what's on paper. It can be, but it has to come from human experience." Sarah Lloyd-Hughes: "We have to connect that back down to what are people saying they need, because that in the end is what people are going to buy." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/
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    1 hr and 6 mins
  • Navigating Psychological Safety: Insights from Rachel Cashman

    Navigating Psychological Safety: Insights from Rachel Cashman
    Jul 28 2025
    In this episode of Women Who Lead and Sell, Aliya & Kelly chat with Rachel Cashman, an expert in psychological safety. Rachel shares simple, powerful strategies for leading with empathy, curiosity, and accountability. KEY TAKEAWAYS Understanding Psychological Safety: Psychological safety is about creating an environment where individuals feel safe to express their thoughts, ask questions, and take risks without fear of negative consequences. It is essential for fostering innovation and high performance within teams. Role of Leaders and Team Members: While leaders play a crucial role in setting the tone for psychological safety, it is a shared responsibility among all team members. Everyone has the agency to contribute to a psychologically safe environment, regardless of their position. Foundational Elements for SMEs: Small and medium enterprises (SMEs) should focus on clear communication of purpose, open conversations about help and mistakes, and fostering equality and inclusion. These elements help create a supportive atmosphere conducive to psychological safety. Curiosity, Humility, and Empathy: To cultivate psychological safety for oneself and others, individuals should practice curiosity about their team members, demonstrate humility by sharing their own vulnerabilities, and show empathy in their interactions. These values help build trust and openness. Impact of Psychological Safety: Organizations that successfully implement psychological safety can experience significant improvements in performance, such as reduced time from ideation to execution of projects. This leads to a more agile and responsive business environment, enhancing overall effectiveness. BEST MOMENTS Rachel Cashman: "Psychological safety is about how we set the conditions for people to be able to ask questions, to be curious, to challenge the status quo, to take a risk, to innovate, without the sense that doing so will mean they will be harmed." Rachel Cashman: "It's not about saying, you know, we disagree, even though it's good to disagree. That's about harnessing that collective intelligence." Rachel Cashman: "As a woman who is leading their own business, it can be hard to ask for help. You might be fearful about taking risks, but you might not want to admit certain things because you've been burnt in the past." Rachel Cashman: "If you're working in a really small team, you're in a startup business... that doesn't mean that you can't do that with your colleagues." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
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    1 hr and 5 mins
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