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Women Who Brand

Women Who Brand

By: Alejandra Salazar
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About this listen

Welcome to Women Who Brand, a podcast sharing the journeys and insights of women leading in the creative industry. I’m Alejandra Salazar, host of this podcast and Founder & CEO of CROING Creative Agency.

Follow me on LinkedIn, Instagram, Youtube and the podcast on Instagram

— This podcast is powered by CROING, Creative AgencyAlejandra Salazar
Economics Leadership Management & Leadership
Episodes
  • Turning Vision Into Experience | Women Who Brand: Daisha Roberts, Former, Director of Programming, ADWEEK
    Nov 15 2025

    In this episode, I sit down with Daisha Robert, Former Director of Programming at ADWEEK.

    If you’re passionate about experiential marketing, this one’s for you. Daisha has built her career bringing ideas to life through unforgettable experiences, always pushing creativity forward.

    She’s an advocate for herself, for women, and for diverse communities, and that’s one of the many reasons I admire her. In our conversation, she shares why trusting our instincts matters, and how speaking up, even when you’re the only one in the room with that vision, can open doors for others.

    A true fashion visionary and experience-maker, Daisha brings wisdom, honesty, and a spark of inspiration you’ll feel from the very start.

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    24 mins
  • The Power of Women in the Economy I WWB: Cat Canada, Founder, Re:Brand
    Nov 7 2025

    Join us in this episode as we talk with Cat Canada, Founder of Re:Brand, an online community built around connection and networking.

    This episode is a must-listen for marketers who truly work to serve a community. Throughout her career, Cat has been an advocate for women, tackling real challenges through every brand she’s worked with, and the passion she brings to it is genuinely inspiring.

    Cat shares that women drive the economy, naturally seek community, and are smart enough to know when a brand is truly authentic and worthy of their trust (and money). Her advice? Be straight.

    This episode will also resonate if you’re thinking about moving from a corporate role to building something of your own.

    Beyond that, Cat’s take on the power of words is one you don’t want to miss.

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    33 mins
  • The MBA You Didn’t Know You Needed | Women Who Brand: Jie Cheng, Business School Faculty, Former Global VP, Digital Commerce, Mondelēz
    Oct 23 2025

    Join us in this episode as we talked with Jie Cheng, Former Global VP, Digital Commerce at Mondelēz and Business School Faculty, Career Coach & Mentor.

    Jie is the result of curiorosy resilience, and evolution. She shares her beginnings, how she made herself heard when she arrived in the U.S., and her take and key tips for marketers on live shopping. She recommends books that shifted her mindset and talks about the importance of adding value, and seeing your personal and professional brand as the journey of becoming an asset people want to invest in.

    This is a must-listen for marketers just starting out, at the top of their game, or anyone who needs a reminder of what it takes to entertain and connect with an audience.

    Listen and enjoy it!

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    37 mins
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