Are you still chasing vanity metrics like follower counts and likes, hoping they’ll magically grow your business?

I’ve been there — and I can tell you, it doesn’t work.

In this episode of Wildly Successful, I share how I shifted from setting vague, feel-good goals to building conversion-based content goals that actually move the needle.

You’ll learn how to:

• Stop measuring success by followers and start tracking what matters.

• Reverse-engineer your content goals based on leads, calls, or sales.

• Use your own conversion data to set goals that are realistic yet stretchy.

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• If you’re a founder or small business owner tired of posting without results, this episode will show you exactly how to set goals that give your content direction and fuel your business growth.

  
  

  Connect with me on Instagram: @collab.teams
  Visit the website: https://collabteams.com.au/
  Ready to chat? Book a discovery call

  
  

  If you loved this episode, please subscribe and leave a review. It helps more founders like you discover how to build content strategies that actually work.

Are you a service-based business owner struggling to stay consistent with your content?

In this episode of Wildly Successful, I break down what a content strategy really is, and why it’s the secret to reaching your marketing goals and growing your service-based business.

You will learn how to create a simple, actionable plan to take you from where you are now to where you want to be, without the overwhelm.

I share my own experience with podcasting, the gaps I discovered in my strategy, and how I went from staring at a blank page to mapping out nearly two years of content ideas.

In this episode, we cover:

• What “strategy” actually means for your business

• Why a content strategy is essential for your marketing

• The key elements to include in your content strategy

If you want to grow your service-based business, stop guessing what to post, and build a content plan that actually gets results, this episode is for you.

Connect with me on Instagram @collab.teams.

In this episode of Wildly Successful, I share three powerful business lessons inspired by a retreat in Bali.

From embracing the unknown to owning your preferences and recognising your magic, this episode is filled with reflections and reminders every founder needs.

Let me know if you resonate with these lessons.

Connect with me on Instagram, my handle is @colla.teams