From vanity metrics to conversion-based content goals
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About this listen
Are you still chasing vanity metrics like follower counts and likes, hoping they’ll magically grow your business?
I’ve been there — and I can tell you, it doesn’t work.
In this episode of Wildly Successful, I share how I shifted from setting vague, feel-good goals to building conversion-based content goals that actually move the needle.
You’ll learn how to:
Stop measuring success by followers and start tracking what matters.
Reverse-engineer your content goals based on leads, calls, or sales.
Use your own conversion data to set goals that are realistic yet stretchy.
If you’re a founder or small business owner tired of posting without results, this episode will show you exactly how to set goals that give your content direction and fuel your business growth.
Connect with me on Instagram: @collab.teams
Visit the website: https://collabteams.com.au/
Ready to chat? Book a discovery callIf you loved this episode, please subscribe and leave a review. It helps more founders like you discover how to build content strategies that actually work.