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Why Marketing Strategies Break When Tools Change

Why Marketing Strategies Break When Tools Change

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OptSus explains why marketing strategies built around tools eventually fail and how principle-driven marketing survives every technology shift.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.