n this follow-up conversation from the Branded Merch Network Sustainable Merch Summit, we continue to share more insights on "Why It Matters" to produce clean products. Here, Branded Merch Network Co-Founder Jeff Solomon talks with Summit panelist Marshall Atkinson from Atkinson Consulting LLC and Shirt Lab. They discuss the importance of sustainability in the printing industry, emphasizing the need to start with a clear "why" for adopting sustainable practices. They highlighted the misconceptions around water-based inks and the benefits of print-on-demand. Marshall mentioned the Sustainable Green Printing Partnership (SGP) certification and its comprehensive approach to sustainability. Enjoy these nuggets on this all-important topic.

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Uploaded on Sep 22, 2025

When sustainability drives sales, the numbers speak for themselves. During the live Sustainable Merch Summit, a panel discussion proved that purpose and profit can coexist.

👉 “It’s probably close to $1.5 million in new business over the last couple of years from clients that sought us out because of our focus on sustainability,” shared Robert Fiveash of Brand Fuel.

👉 And Joseph Sommer of Whitestone revealed, “A client who stopped working with us because we were not EcoVadis-certified came back with a quote for 1.3 million units.”

👉 Milissa Gibson from Lane Seven and Julie Schneiderman from EcoStiks were also contributing to the idea that sustainability isn't just good for the planet -- it's a serious sales advantage.



The takeaway? Sustainability isn’t just good for the planet—it’s a serious sales advantage!

Uploaded on Sep 13, 2025

The Why It Matters LIVE: Sustainable Merch Summit brought together 400+ industry pros from promo, print, and apparel to spotlight how sustainability drives both positive impact and profitable growth. In this wrap-up video, hosts Jay Busselle and Jeff Solomon are joined by Theresa Hegel (ASI) and Cassie Green (Apparelist/Printing United Alliance) to reflect on key takeaways from the summit. They dive into lessons on transparency, certifications, and how values-driven brands are winning new business. Watch this inspiring recap and see why sustainability isn’t just good for the planet — it’s smart business.