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Why It Matters

Why It Matters

By: The Show for People Who Give a Damn About Better Merch.
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About this listen

 Why It Matters is a Branded Merch Network original built on one belief: better merch starts with sustainable thinking. We dive into why it matters for suppliers to create better products, distributors to offer responsibly sourced solutions, and end users to choose merch that reflects their brand values. Through real conversations with leaders in promo, apparel, and print, we spotlight the voices reshaping the industry with purpose. Tune in and be part of what’s next.#MakeMerchBetterThe Show for People Who Give a Damn About Better Merch.
Episodes
  • Heather Smartt from Goldstar on Why It Matters

    Heather Smartt from Goldstar on Why It Matters
    Jul 4 2025

    Heather Smartt, formally the Global Director of Product Development and Sustainability, now Global Head of Goldstar, discusses the global steps Goldstar takes to create better, responsibly sourced products. This is crucial because it's what discerning buyers are demanding. It's not just good business; it's a necessity. Goldstar has innovative products and resources to help you sell them.

    Learn more here: https://ideas.simplygoldstar.com/category/made-better/

    #brandedmerch #whyitmatters #madebetter #businessleadership #sustainability

    Uploaded on Jun 4, 2024
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    8 mins
  • Ben Grossman from SwagCycle on Why It Matters

    Ben Grossman from SwagCycle on Why It Matters
    Jul 4 2025

    Upcycling and recycling made easy! SwagCycle is an innovative company that saw a need and developed a simple process for repurposing and recycling products. Ben Grossman shares why it matters to have this process in place to keep products out of landfills and create a more sustainable environment for the branded merch industry. Enjoy this engaging conversation and learn how any company can take advantage of what SwagCycle is doing.

    Learn more about SwagCycle here: swagcycle.net/

    #whyitmatters #recycle #upcycle #sustainability #brandedmerch

    Uploaded on May 1, 2024

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    12 mins
  • Daniel Rufenacht, CEO of bluesign on Why It Matters

    Daniel Rufenacht, CEO of bluesign on Why It Matters
    Jul 3 2025

    In this on-location conversation from the California coast, Daniel Rufenacht, CEO of bluesign, shares how throwing stones at a window as a child opened the door to his experience with chemicals. The lesson his dad taught him directed his life's course. This beautiful location is appropriate because the ocean and the things we appreciate are slowly being destroyed. Get a glimpse into "Why It Matters" to Daniel and bluesign system partners to do a better job in how we produce the products we sell and use.

    Learn more about bluesign here: bluesign.com/en/
    Check out the extensive list of global brands embracing bluesign here: https://bit.ly/4a3XXSu

    #whyitmatters #madebetter #sustainability #brandedmerch

    Uploaded on Apr 30, 2024

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    13 mins

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