In another engaging "Why It Matters" conversation, Branded Merch Network Co-Founder Jeff Solomon and Cassie Green, Content Director for Apparelist, discuss the importance of sustainability in the apparel industry. Cassie highlights Apparelists role in supporting apparel decorators through educational content and the annual PRINTING United Expo, which had record-breaking attendance despite economic challenges.

They discussed the need for better purchasing decisions, reducing textile waste, and addressing the impact of fast fashion. Jeff presses Cassie to put a spotlight on two companies that she feels are doing something special. The companies Cassie calls out are Stanley/Stella and Living Ink for their exceptional sustainable practices.

Jeff shares his enthusiasm for quality products that recipients will appreciate and keep. That defines sustainability. Jeff and Cassie discussed the impact of well-executed virtual events that effectively offer insights that drive quality business. They also discuss the importance of live events and the positive changes in the industry driven by consumer demand and legislation. Enjoy the conversation!

Take advantage of Apparelist content: https://www.apparelist.com/

Learn more about PRINTING United Alliance: https://www.printing.org/

Learn more about Allmade here: https://stanleystella.com/en-us

Learn more about Stanley/Stella here: https://stanleystella.com/en-us

Learn more about Living Ink here: https://www.livingink.co/

#whyitmatters #brandedmerch #brandedmerchnetwork #brandedapparel #sustainabilty #sustainablemerch

Uploaded on Dec 9, 2025