Meet Cindy, a virtual spokesperson designed to forge stronger connections between shoppers and shopping centers. Cindy was created using AI tools, but isn't herself an AI. This episode explores the motivations behind Cindy's creation. The team behind Cindy delves into the challenges and successes of bringing a virtual influencer to life, emphasizing the potential of virtual influencers in building trust and authenticity. This conversation also touches on the technological and creative processes involved in designing Cindy's appearance and personality, aiming to reflect a broad appeal while maintaining a specific charm.

- Liz Glosson is Director of Account Management at The Dealey Group.
- Ashlyn Booth is Senior Vice President, Director of Strategy & Marketing for Retail Property Management at JLL.
- Corbett Guest is President and Chief Strategy Officer at Imaginuity.

To see Cindy in action, watch a video version of this episode: https://www.youtube.com/watch?v=5d9qdoU9wJw&t=2468s

James Cook is the Director of Retail Research in the Americas for JLL.

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Listen: WhereWeBuy.show
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Email: jamesd.cook@jll.com

Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

Join Stephen Dombrovski as he takes us on a journey through the evolution of shopping centers and the art of showmanship. From his childhood experiences witnessing the birth the modern mall to a career in retail real estate, Stephen shares stories about the remarkable events and promotions that transformed malls into vibrant community hubs during the 1970s. Get ready for bear wrestling, lion taming, and old-time showmanship, as we discover the significance of experiential retail.

James Cook is the director of retail research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify | Google Podcasts
Listen: WhereWeBuy.show
Alexa: Say "Enable the Where We Buy skill"

Email: jamesd.cook@jll.com

Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.