In Episode 104 of the What the Futures Podcast, host Ryan discusses the recent closure of a pricing window and the challenges of making big selling decisions during the winter. Recorded from the UPL Studios, Ryan recaps a successful conference in Moose Jaw, thanking his family, speakers, and attendees. The episode also includes a detailed interview with Tony from UPL about their Grower Rewards program, touching on its ease of access and significant financial benefits for farmers. Ryan provides insights on the current crop market and offers advice on managing cash flow needs in a tough pricing environment. The episode ends on a positive note, celebrating community engagement and looking forward to future events and strategies.

00:00 Introduction and Podcast Overview

00:56 Conference Recap and Acknowledgements

04:30 Upcoming Events and Announcements

05:49 Market Analysis and Strategies

18:03 Grower Rewards Discussion with Tony from UPL

21:43 Key Advantages of the Program

26:28 2026 Program Details and Enhancements

29:05 Partnerships and Collaborations

31:29 Supply Chain and Product Availability

33:51 Closing Remarks and Personal Insights

34:02 Final Thoughts and Upcoming Events

Get your tickets for Brandon, Manitoba Dec 1st & 2nd, 2026.

ryandenis.ca

In Episode 103 of the What the Futures Podcast, host Ryan welcomes Josh Linville, the fertilizer market expert from Stonex, to discuss the current state and future trends of the fertilizer industry. Recorded in the UPL Studio, Ryan kicks off the episode with updates about the upcoming Crop Marketing Made Cool conference in Moose Jaw and recent agricultural market insights. Josh elaborates on global factors affecting fertilizer prices, the impact of China's export behaviors, and the challenges of expanding fertilizer production. They also dive into the implications for North American farmers and strategies for making better buying decisions amid fluctuating market conditions. Additionally, Tyler Yaremchuk from the Nation Network drops by to discuss the latest on the Edmonton Oilers and NHL trade rumors. Don't miss this deep dive into the world of agriculture, sports, and strategic planning for the new year!

00:00 Introduction and Episode Overview

00:34 Upcoming Events and Conference Details

01:38 Guest Introduction: Josh Linville

02:40 Market Insights and Crop Marketing Window

05:38 Hockey Talk with Tyler

20:48 Crop Production Estimates and Market Analysis

29:32 Interview with Josh Linville

31:01 Challenges in the Fertilizer Industry

32:59 China's Impact on Urea and Phosphate Markets

34:14 Investment and Expansion in Fertilizer Production

37:59 Market Dynamics and Farmer Decisions

41:58 Future Outlook and Buying Strategies

48:02 Connecting with Industry Experts

51:10 Podcast Wrap-Up and Final Thoughts

In episode 102 of the 'What the Futures Podcast,' host Ryan discusses the often frustrating yet crucial aspect of grain contracting targets within Western Canadian farming. Highlights include an in-depth look at how targets can work, a reflective segment on a recent trip to Raleigh, North Carolina revealing the people-centric nature of farming, and various shout-outs for recent accomplishments and contributors to the farming community. Also, noteworthy crop marketing insights include the rising prices of yellow peas, red lentils, and feed barley, as well as the importance of effective target setting. Additionally, listeners get a glimpse of the challenges faced by farmers and the cutthroat competition in the wheat market. Join Ryan in this informative episode made to guide farmers in making better decisions and navigating the intricacies of the agricultural industry.

00:00 Introduction to Episode 102

04:40 Thank Yous and Acknowledgements

07:23 YouTube Apology and Listener Feedback

10:31 Positive Moments and Personal Anecdotes

13:18 Conference Planning and Excitement

18:12 Crop Marketing Insights

26:13 Target Strategies in Grain Marketing

32:02 Upcoming Episodes and Events

33:16 Conclusion and Final Thoughts

Crop diversity, 2026 seeding plans, and real farm margins, that’s what we dive into on Episode 101 of What The Futures with returning guest Nathan Kon. Recorded in Raleigh, NC at the UPL Research Center, Ryan breaks down 2025 learnings, John Deere Operations Center insights, specialty crop performance, fuel-efficiency margin advantages, and how farmers are planning acres heading into 2026.

Nathan shares how his farm approached wheat, canola, malt barley, yellow peas, mustard, lentils, and oats—and what he’s expanding in 2026.

Plus: market rallies you shouldn’t sleep on, cash-flow planning, basis levels, hedging, and the importance of working with the right broker.

Crop Marketing Made Cool Conference — Dec 9–11 (Moose Jaw)
Get tickets → https://www.ryandenis.ca

UPL online auction → https://www.ryandenis.ca

BrettYoung email signup → https://www.bretteyoung.ca

⏰ Timestamps
00:00 Intro, UPL studio, Raleigh NC
01:08 Online auction, UPL Battalion, CCAW
02:00 Positive moments, family, travel
03:02 Crop diversity, tight margins 2026
04:10 Canola ranked #1, John Deere Ops Center
05:18 Hidden factors in crop ranking
06:14 2026 seeding plans, no silver bullet
08:00 Post-harvest rally, don’t sleep on markets
09:58 Winter logistics, basis, cash flow
12:40 BrettYoung email list, canola rebate, travel vouchers
13:20 Nathan Kon intro, Roughriders, UPL trip
15:20 2025 results on Nathan’s farm
17:00 Specialty crops: lentils, barley, oats, mustard
19:18 Mustard grading issues, yields, lessons
20:24 Crops to expand, wheat vs specialty margins
21:40 Yellow peas, carryover, price risk
23:00 Speaking at Crop Marketing Made Cool, RBC
24:10 2025 marketing wins: canola, wheat, feed barley
26:00 Wheat basis, export demand, carry
28:10 Futures, options, hedging with broker
31:00 Conference vibe, engaged farmers, Moose Jaw
36:40 Eating Your Veggies: cash flow, 2026 plans
41:00 Online auction last call, salsa, sponsors
43:00 Closing, ticket invite, subscribe

We talked Jays heartbreak, Oilers questions, NHL surprises and CFL predictions — a fun break from the markets.

This one means a lot to me.
Every bid supports farmer mental health through the Canadian Centre for Agricultural Wellbeing and their Farmer Crisis Line (1-866-FARMS01).

And the lineup this year is unreal.
We’ve got impressive crop marketing support, one-of-a-kind gear, generous donations from UPL and Progro … and if your farm needs a new logo, this might be your lucky day. Auction closes in 9 days!

Take a look. Drop a bid. → https://www.ryandenis.ca/charity-auction

— Ryan

Conexus is supporting the learning and growth of prairie farmers by offering two conference tickets — one for each of two selected farmers — to attend the Crop Marketing Made Cool Conference in Moose Jaw!

If you’d like to win a seat, we want to hear from you — tell us why you want to be there and what learning or connection would mean most to you this year.

It’s all about helping farmers and creating more confident, informed decisions for the seasons ahead.

https://www.ryandenis.ca/win-a-seat

Contest Closes November 21, 2025