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What Pharma Needs Next

What Pharma Needs Next

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 What Pharma Needs Next is a podcast for commercial and medical leaders. You’ll hear from life sciences experts on the trends re-shaping biopharma, how technology and data are accelerating their vital work, and ways to improve customer-centricity in the face of HCP and KOL access challenges.© Copyright 2024 Veeva Systems Biological Sciences Economics Science
Episodes
  • Turning Content into Memorable Customer Experiences

    Turning Content into Memorable Customer Experiences
    Jun 4 2025

    How does great content become memorable customer experiences in life sciences? Erica Taylor and Oz Demir of Genentech share their recent experiences of spearheading marketing transformation, including success factors as you get started and how to think about behavioral change. They explain the novel ways their teams are using data and automation to deliver on business goals to quickly scale personalized content for customers.
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    22 mins
  • Preparing for a Faster Trial-to-Treatment Pathway

    Preparing for a Faster Trial-to-Treatment Pathway
    Nov 29 2024

    Pharmaphorum’s Nicole Raleigh interviews Chris Moore, president of Veeva Europe, on trends shaping commercial life sciences. Chris highlights AI’s potential use cases, the need for caution, and how commercial and medical leaders are overcoming access challenges to accelerate treatment pathways.
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    27 mins
  • Preparing for a Launch: Pharma's High-Stakes Gamble

    Preparing for a Launch: Pharma's High-Stakes Gamble
    Nov 29 2024

    Veeva's Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA about ensuring launch success. Preparing for a launch is a high-stakes gamble for all biopharma companies, particularly those focused on rare diseases. Andy explains how ADVANZ uses data to prepare for a launch, scale across multiple markets, and help MSLs get up-to-speed quickly for an in-depth scientific discussion with experts.
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    33 mins
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