UCB and Takeda: Improving the Customer Experience through Medical-Commercial Collaboration
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UCB and Takeda: Improving the Customer Experience through Medical-Commercial Collaboration
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About this listen
What happens when medical and commercial teams truly align? Stronger launches, a smoother HCP experience, and better patient outcomes. In this episode, Christoph Bug speaks with Pascal Vande Gucht of UCB and Georgios Tramountanis of Takeda about breaking down silos and creating unified, cross-functional strategies. They explore how visibility, shared messaging, and thoughtful change management fuel collaboration–and how tools like GenAI and data platforms are driving the next wave of transformation.
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