Wharton Marketing Matters cover art

Wharton Marketing Matters

Wharton Marketing Matters

By: The Wharton School
Listen for free

Summary

 Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

Hosted on Acast. See acast.com/privacy for more information.

9dfd5b00-46e4-11f0-951a-ad1d1d957931 Economics Marketing Marketing & Sales
Episodes
  • Ferrero NA's CMO, Chad Stubbs

    Ferrero NA's CMO, Chad Stubbs
    Apr 23 2026
    Chad Stubbs, Chief Marketing Officer of Ferrero North America, joins Barbara and Americus to discuss how large-scale campaigns, cultural relevance, and innovative marketing strategies—from Super Bowl ads to viral brand moments—are used to build iconic brands and drive consumer engagement.

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    32 mins
  • Google's Vice President of AI and Marketing Strategy, Joshua Spanier

    Google's Vice President of AI and Marketing Strategy, Joshua Spanier
    Apr 9 2026
    Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences.

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    33 mins
  • JP Morgan Asset & Wealth Management's CMO, Rosa Rita

    JP Morgan Asset & Wealth Management's CMO, Rosa Rita
    Mar 27 2026
    Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management.

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    29 mins
adbl_web_anon_alc_button_suppression_c
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.