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Wharton Marketing Matters

Wharton Marketing Matters

By: The Wharton School
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About this listen

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

Hosted on Acast. See acast.com/privacy for more information.

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Economics Marketing Marketing & Sales
Episodes
  • Spencer Spirit Holdings CEO, Steven Silverstein
    Oct 30 2025
    Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market.

    Hosted on Acast. See acast.com/privacy for more information.

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    32 mins
  • Amgen SVP of AI, Engineering and Data Science, Sean Bruich
    Oct 23 2025
    Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, joins Barbara Kahn and Dr. Americus Reed, II to discuss how AI’s rapid evolution is transforming industries—not by replacing humans, but by creating new opportunities that blend human expertise with advanced technology to drive innovation and efficiency.

    Hosted on Acast. See acast.com/privacy for more information.

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    28 mins
  • Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads
    Oct 16 2025

    Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to discuss how Yahoo uses data, creativity, and nostalgia to craft immersive campaigns that connect with new generations. Plus, Toby Espinosa, Vice President of Ads at DoorDash, talks with Dr. Americus Reed, II about scaling the company from startup to global marketplace and the future of retail media innovation.


    Hosted on Acast. See acast.com/privacy for more information.

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    36 mins
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