JP Morgan Asset & Wealth Management's CMO, Rosa Rita cover art

JP Morgan Asset & Wealth Management's CMO, Rosa Rita

JP Morgan Asset & Wealth Management's CMO, Rosa Rita

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Summary

 Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management.

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