Episodes

  • How to Launch a Virtual Summit, or Online Conference, for Small Business

    How to Launch a Virtual Summit, or Online Conference, for Small Business
    Feb 1 2022
    https://youtu.be/3mtIQhnbCj8 How to Launch a Virtual Summit, or Online Conference, for Small Business

    How to Launch a Virtual Summit, or Host an Online Conference, for Small Business: Strategy, Tips and Tools to Host a Web-Based Educational Event for your Business – Webinar archive

    More than any other time in history, we are digitally connected. And, this connectedness to the Internet can also bring people across long distances together. As a Small Business, you can be the hub for such a digital gathering for learning, sharing, and networking. Whereas traditional conferences/summits require travel, hotels and more, the Internet is the new travel-free destination for these unique Web-based events.

    Are you interested in creating an online conference/summit?

    Watch this Webinar archive to learn:

    • Why would you want to host an online conference/summit?
    • What are some strategies and tips for getting the most out of an online conference/summit?
    • What tools are to help you create an online conference/summit?

    If you’d like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.

    In This Cast

    Ray Sidney-Smith, Host
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    1 hr and 10 mins
  • Launching Your First Online Course

    Launching Your First Online Course
    Jan 17 2022
    https://youtu.be/fxaFUslBQdA Launching Your First Online Course Are you ready to share your knowledge and/or expertise with the world? One of the best ways to add a new product to your business, start a side hustle, or jumpstart a community is through online courses. Online learning is a 107 billion dollar industry and it’s only going to continue growing as more people come online around the world. Come to this Webinar and learn how to launch your first online course for success from the start! In this Web and Beyond Webinar, you’ll walk away with: What do you need to effectively go live with your first, quality online course,How to market your course before, during and after its launch so you get above the noise, andTips and tricks for pricing, planning your content and building your community around your course. This Webinar, as part of W3C Web Services’s Web and Beyond Webinars series, presented by Digital Marketing Strategist Ray Sidney-Smith, Google Small Business Advisor for Productivity, Evernote Regional Leader for North America, author of SoLoMo Success: Social Media, Local and Web Small Business Marketing Strategy Explained (2014), and Community Host of Web and Beyond Community (https://www.webandbeyond.community), a digital community of business owners learning and sharing how to market and managed on the Web and beyond. If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In This Cast Ray Sidney-Smith, Host
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    Less than 1 minute
  • How to Create an Affiliate Program for your Small Business

    How to Create an Affiliate Program for your Small Business
    Jan 3 2022
    https://youtu.be/JSw5sIF4sMg How to Create an Affiliate Program for your Small Business (This and the next couple of podcast episodes are replays of some of our more popular Webinar topics. We've got all new podcast episodes coming soon, so stay tuned!) If you’re a Small Business, the idea of hiring a salesforce is typically not in the budget. You wear many of the hats needed to run the business, including Director of Sales & Marketing, and you depend on word-of-mouth referrals primarily to support your business. That said, there’s a huge opportunity left on the table thanks to the Web today when it comes to sales--affiliate programs--whether you sell products or services. Every affiliate you have join your business has minimal upfront costs and then you can multiply your sales team to your business’s needs. In this Webinar, we covered: Best-practices for developing an online affiliate program for your Small Business (so you need to have a website for this to work, although this could work in an offline capacity as well);Tools your Small Business can use to setup a fast and easy affiliate program; and,Techniques for getting affiliates attracted to be an affiliate, on-boarded to your affiliate platform, and supported for a successful affiliate program for your business. If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In This Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. See Full Show Notes Here.
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    Less than 1 minute
  • Small Business Social Networks Updates, May 2021 Edition

    Small Business Social Networks Updates, May 2021 Edition
    May 21 2021
    https://youtu.be/uR56qNHIeZg Small Business Social Networks Updates, May 2021 Edition – Web and Beyond Live

    Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. Once a month, Ray collects together all the updates to the major and upcoming social networks and share those in this Small Business Social Networks Updates episode so we release that here in the Web and BeyondCast also. Enjoy!

    (If you’re reading this in a podcast directory/app, please visit https://w3cinc.com/6957/social-media-updates-may-2021/ for clickable links and the full show notes for this cast.)

    If you’d like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.

    In this Cast

    Ray Sidney-Smith, Host

    Show Notes

    Resources we mention, including links to them will be provided here. Please listen to the episode for context.

    See full Show Notes here.
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    Less than 1 minute
  • President Removed From Social Media Platforms, CARES Act…Act 2, and More – Web and Beyond Live – January 11, 2021

    President Removed From Social Media Platforms, CARES Act…Act 2, and More – Web and Beyond Live – January 11, 2021
    Jan 12 2021
    https://www.youtube.com/watch?v=dsidognv2bM President Removed From Social Media Platforms, CARES Act...Act 2, and More - Web and Beyond Live - January 11, 2021 Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. All the platforms that have banned or restricted Trump so far - Axios EXPLAINER: Can social media companies boot Trump? Yes How Trump is Losing his Social Media Platforms - The New York Times Parler is down, making Trump's search for online outlet even tougher - CBS News Terminating Service for 8Chan Social media app Parler goes dark as Amazon, Apple and Google pull support - YouTube Summary of the Consolidated Appropriations Act, 2021 | National Credit Union Administration Elon Musk launches SpaceX Starlink internet in the UK - Business InsiderJoin Web and Beyond Community!
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    Less than 1 minute
  • SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed – Web and Beyond Live – December 7, 2020

    SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed – Web and Beyond Live – December 7, 2020
    Dec 9 2020
    https://www.youtube.com/watch?v=am6yWXWy9QA SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed - Web and Beyond Live - December 7, 2020 Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. Fed chair Jerome Powell: Many small businesses remain at risk of going out of business this winter - YouTubeBlack Friday hits record $9B in US consumer spending | Fox BusinessWalmart scraps shipping minimum for subscription service in move to take on Amazon - CNNWhatsApp is expanding fast and catching up with WeChat | FortuneSquarespace adds paywalls to help online businesses monetizeBuilding YouTube Shorts, a new way to watch & create on YouTubeMeWe Stories are Here! – Lady L's Designs +7 Steps to an Effective Facebook Marketing Strategy | Sprout SocialJoin Web and Beyond Community!
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    Less than 1 minute
  • All the Stories! (From Snapchat Stories to Twitter Fleets) – Web and Beyond Live – November 23, 2020

    All the Stories! (From Snapchat Stories to Twitter Fleets) – Web and Beyond Live – November 23, 2020
    Nov 24 2020
    https://www.youtube.com/watch?v=am6yWXWy9QA All the Stories! (From Snapchat Stories to Twitter Fleets) - Web and Beyond Live - November 23, 2020 Now that every major social network has a Stories format, plus Google has launched Web Stories for WordPress, I spent this Web and Beyond Live describing the differences among the various Stories formats. Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. The world’s largest retailer believes shopping has changed forever: Morning Brief Apple Reduces App Store Commissions to 15% for Small Businesses Starting Next Year - MacStories Apple Podcasts launches new embeddable web players for shows and episodes - 9to5Mac Small Business: Owning the Future - The New York Times Join Web and Beyond Community! Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Raymond Sidney-Smith 0:09 Hello, everybody, and welcome to web and beyond live. This is November 23 2020. I'm Ray Sidney-Smith, President of W three consulting and managing director of WCC web services, which provides affordable WordPress, hosting, as well as web hosting and domain name registration services for small business. My goal each week is to come to you and talk about digital marketing and productivity technologies that help you market and manage on the web, mobile, social media and beyond. And today, what I'd like to do is I'd like to cover some just quick news. And then jump into a topic that I've been getting a lot of questions about, and that are stories, the whole format of stories, kind of how stories work, and so on, and so forth. So I wanted to just talk a little bit about the particulars of stories, and how that can be useful to you in your business, and kind of some productivity tips for being able to create stories faster and better, especially especially as I start to think about stories more myself in my own business. So let's talk about some of the news, I wanted to cover just a quick few items that I think are going to be important to you going into the next few months. One is that Yahoo Finance recently put out, and they had a video where they were talking about the fact that Walmart put out their recent third quarter earnings results. And they noted something very important in the report, they talked about how resilient consumers have remained throughout this particular season, related to the pandemic and responding to the pandemic. Now, Walmart has made tremendous inroads in terms of making sure that they were amping up their walmart.com digital presence. And so their digital retail experience is, is just really blown up for them. They've also worked on making sure that their their in store systems are matched up with their curbside delivery functions. So I'm sorry, curbside pickup functions. So you're capable of doing more curbside pickup, and just kind of streamlining those operations. And it's really interesting, because the CEO was making a note, in essence, to say that they're not changing,
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  • How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal

    How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal
    Nov 5 2020
    https://www.youtube.com/watch?v=dI_38GRvBuA How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal Our first interview with franchise coach Faizun Kamal in “Is a Franchise Right for You? What Can You Learn From Franchising? With Faizun Kamal” (Episode 014) discussed how to determine if franchise entrepreneurship is good for you or others you are meeting with. In this interview, we discuss Faizun’s six-step process she describes in her book, The Right Franchise for You, for choosing the best franchise when you’re looking to start your own small business. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you’d like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast | How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal Ray Sidney-Smith, Host Faizun Kamal, Franchise ConsultantCEO of The Franchise Pros Faizun Kamal is a franchise coach, nationally renowned public speaker and career strategist. As CEO of The Franchise Pros in partnership with The Franchise Consulting Company, Faizun coaches people nationwide on making the transition from employee to entrepreneur. She provides guidance to embrace chaos, fear, insecurity and uncertainty as doorways of opportunity to help individuals find their “perfect fit” business based on an assessment of their personal, lifestyle and income goals. She guides clients to move beyond career burnout to build a sustainable career that they love! Faizun’s drive to make a difference stems from her own personal experience as a corporate refugee. In 2015, after almost a decade in the corporate world, she was laid off. Instead of immediately jumping back into another job, Faizun began a deeply introspective journey to intentionally redesign her career, and her life. Through the world of franchising, she discovered a way to live a life of purpose, passion and profit! Her experiences as a former Fortune 15 Executive with 18+ years of experience in corporate, multinational, nonprofit & entrepreneurial settings on three continents have made her an inspirational speaker to audiences worldwide. Faizun’s relatablity and authenticity has led her to grow an engaged following of thousands on social media. The Tory Burch Foundation named Faizun as “A Woman to Watch”. She has been featured extensively on Forbes, The Huffington Post and The Washington Business Journal, among many others. Faizun received her BA in Women’s Studies and Environmental Studies from Mount Holyoke College. She holds a Master’s degree in Public Policy and a Master’s in Business Administration from the Johns Hopkins University. She is also a graduate of Stanford University’s acclaimed Social Entrepreneurship Program. Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. For listeners of this show, listen to the episode and reach out to Faizun via email for the really generous offer she’s made during the interview! The Right Franchise for You: Escape the 9 to 5, Generate Wealth, & Live Life on Your Terms by Faizun Kamal You can follow Faizun Kamal on Social: On LinkedIn: https://www.linkedin.com/in/faizunkamal/On Twitter: https://twitter.com/faizun_kamalOn Facebook: https://www.facebook.com/faizunkamalFRANCHISE/ Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Voiceover Artist 0:00 Welcome to web and beyond cast, where small business comes to learn about marketing and managing on the web and beyond with your host gray Sidney-Smith Raymond Sidney-Smith 0:10 Hello there small business owners, entrepreneurs and community. Welcome to Episode 20 of web and beyond cast. On today’s episode, we’re going to be talking about franchising. Again, I have back with me, Pfizer and Kemal from the franchise consulting company. And as you know, franchising is a form of small business ownership that really doesn’t get a lot of love in the economic development space. And so I wanted to just do this series with Pfizer. And so we can get a little bit more understanding of what it looks like in this episode we’re going to talk about is the idea of faisons six step process for picking the perfect fit franchise, Say that three times fast. But for those of you who do not know five zone, I would highly recommend that you snap back to our first episode where we talked about that, about her process of thinking about franchising as a small business owner, a little bit about Pfizer, and though Pfizer is a ...
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