Welcome back to The Last Drop – where the drinks are strong, the ideas are stronger, and we take fake businesses way too far 🍸

This week, Jake and Dave crack open a bottle of Me Familia Flores Tequila Reposado Cristalino (with a sneaky bonus shot in the cap) and dream up one of our favorite B2B SaaS ideas yet: Refiner.

👉 Refiner is an AI-powered tool that analyzes how your team actually uses your software — identifying underused tools, time-wasting features, and efficiency black holes — and turns that data into cost-saving, productivity-boosting insights. It’s like CRO for your internal tech stack. But we don’t stop there. We dive into: How to build a product that sells itself (especially to CFOs) Why screen recording might beat API integrations The sneaky way to sell your data back to the SaaS platforms themselves The exit play (hello, Microsoft?) And why this product could evolve into a whole damn software ecosystem Oh, and we definitely pitch turning it into an AI agent training company while we’re at it. Because of course we do.

🍹 Come for the tequila, stay for the tech dreams.

🥃 Hit play, finish your glass, and if you build Refiner, we want our cut.

🎧 Don’t miss an episode — we drop every M/W/F on the Vox & Coin Network.

📲 Subscribe for more fake business brilliance. 💬 Tried the tequila? Built the SaaS? Let us know in the comments.

🎙 Follow us:

Jake “The Wizard” Tlapek → @thewizardmarketing everywhere

Dave Valentine → @realdeval (Twitter, TikTok, Insta) | LinkedIn: Dave Valentine

👀 Find more of our shows at [Vox & Coin Media Network] #TheLastDrop #B2BSaaS #StartupIdeas #TechStack #Efficiency #AItools #FakeBusinessRealVibes #TequilaAndTech

What if retail wasn’t just about selling products—but about creating community? In this episode of Unicorn Campaigns, we sit down with the visionary behind ShareFront, a revolutionary co-retail platform that’s redefining how brands show up IRL.

Our guest went from leasing stores in NYC to building curated retail ecosystems—called The Den—where like-minded but non-competing brands thrive under one roof. From international DTC brands struggling to break into U.S. retail to creatives who’ve never run a storefront, ShareFront offers a fully managed, low-risk launchpad that delivers more than just foot traffic—it delivers synergy.

You’ll hear:

• The origin story: from COVID pause to co-retail power play.

• How ShareFront matches brands with aesthetic and values alignment using proprietary tech.

• The genius behind cross-pollinating followings—where one brand’s 30k Instagram fans meets another’s 2 million.

• How department stores inspired the vibe, but not the model.

• Why today’s consumers crave something deeper—and how retail became the new religion.

Plus, discover what’s next as ShareFront explores wellness-based locations, dating app activations, and other unexpected verticals.

🔗 Learn more: thesharefront.com 📸 Instagram: @sharefront | @theden

If you’re a brand ready to build community and drive sales, this episode will change how you think about physical retail.

So... you’ve got the best football (yes, soccer) clubs in the world playing on U.S. soil, with a $100M prize on the line and somehow the stadiums are half empty. What gives?

In this episode of Vox and Coin, Jake “The Wizard” Tlapek and Dave “Definitely-Not-in-Red” Valentine break down the marketing missteps, media rights mayhem, and why Gen Z is choosing YouTube over UEFA. We talk Club World Cup confusion, live sports strategy, streaming platform struggles, and what the Savannah Bananas can teach FIFA about filling seats and capturing hearts.

👕 Spoiler: merch and spectacle matter more than you think.

💡 Topics include:

• The invisible marketing of the Club World Cup

• How FIFA lost the plot on U.S. soil

• Why the Savannah Bananas are the blueprint for sports entertainment

• The death of linear TV (except for live sports)

• What every brand can learn from banana suits, anime shoutouts, and T-ball theatrics

🎧 Listen for fun. Stay for the breakdown of how to actually build buzz, sell tickets, and make people care.

👇 Drop a comment and tell us: would you go see a $100M match in your city? Or are you streaming something else entirely?

🔔 Subscribe to Vox and Coin for more spicy takes on marketing, media, and making magic out of missed opportunities.

📱 Follow us everywhere: @thewizard.marketing | @realdeval

#FIFAClubWorldCup #SportsMarketing #VoxAndCoin #SavannahBananas #StreamingWars #SoccerInUSA #MarketingFail #ContentStrategy #BlueyIsKing

What do last-minute home repairs, labor shortages, and carbon-negative rum have in common? Find out on this episode of The Last Drop, where Jake and Dave build Honeydo — an Uber-style app for handyman services that promises to demolish the honey-do list once and for all.

While sipping Kuleana Rum (a sustainable, organic spirit made from freshly harvested Hawaiian sugarcane), they map out every corner of this billion-dollar idea, from hiring 1099 contractors to disrupting entire industries with on-demand services.

Inside the episode:

🔧 Solving real-world headaches with a handyman app 📱 App UX and logistics (inspired by Uber, Turo, and DoorDash) 🔍 Skill-tagging, verified toolsets & project-specific reviews 💰 Monetization via job fees, credit card processing, and project financing 🧠 How to scale with VCs, pitch decks, and A-player teams 🔥 Why landscapers, plumbers, and pest control companies might hate this app

Whether you’re a VC junkie, SaaS builder, frustrated homeowner, or just love watching wild ideas get the full brand + business treatment, this one’s got it all — right down to the last drop.

🎙️ Subscribe to The Last Drop and discover what happens when creativity meets commerce over a cold drink. Got a business idea worth building? Drop it in the comments — we might just make it real.

#TheLastDrop #StartupPodcast #HoneydewApp #HandymanApp #BusinessIdeas #OnDemandServices #MarketplaceModel #VentureCapital #UberForContractors #KuleanaRum #BrandBuilding #TechStartup #CreativeEntrepreneur

In this episode of Unicorn Campaigns, host Dave Valentine sits down with Gina Widjaja, the marketing force behind the Love One Today campaign targeting health professionals. Discover how she led a movement rooted in science—positioning avocados as a nutritious, evidence-based choice and elevating their place in conversations between doctors, dietitians, and patients.

🥑 In this episode, you’ll learn:

• How Gina shifted avocado marketing to health professionals using science-backed messaging.
• The role health experts played in transforming avocado perception into a daily wellness staple.

• Effective strategies to build category-wide demand without focusing on selling a specific product.

• Tactics for elevating avocados in physician, dietitian, and patient conversations.

• Lessons on scaling a nutritious campaign across multiple meal occasions and settings.

🎯 Whether you’re in CPG, produce marketing, or trying to create brand affinity from scratch, Gina’s insights will reshape how you think about growth, perception, and purpose-driven media.

Keywords for discovery: Gina Widjaja, Hass Avocado Board, food & beverage branding, avocado campaign, CPG strategy, category marketing, produce industry campaigns, cultural branding, Unicorn Campaigns podcast, emotional advertising, brand storytelling, demand generation

📲 Learn more about the Love One Today campaign at https://loveonetoday.com/ and follow Gina’s work redefining how categories create culture.

🎧 Subscribe to Unicorn Campaigns for more behind-the-scenes stories of bold marketing moves that made brands unforgettable.

What happens when a Cannes Lions-winning ad is accused of using AI to fabricate a CNN broadcast? In this episode, Jake "The Wizard" and Dave dive into the Whirlpool campaign scandal that has the marketing world buzzing. But that's just the beginning.

We explore the broader implications of AI-generated content—where's the line between innovation and deception? From doctored testimonials and AI UGC to ethical AI regulations and whether AI might actually dumb itself down over time, this episode pulls no punches.

💡 Topics Covered:

• Cannes Lions AI scandal: CNN Brazil vs. Denstu

• Ethics in AI advertising and user-generated content

• The rise of decision-making outsourcing to AI

• AI as the new “God” — Jimmy Carter's take

• Sci-fi vs. reality: Are we already living in iRobot?

• Google’s AI Overviews and GDPR pushback

• The future of AI in everyday life and marketing

• Why humans should still write their own damn emails 😅

⚡ Favorite Quote: "I want AI to do my laundry so I can do art—not the other way around."

🎧 Whether you're a marketer, business owner, or just a curious mind, this episode digs deep into how AI is transforming—and possibly distorting—the landscape of creativity, business, and humanity.

👇 Like, Comment, and Subscribe to join the conversation. 📢 Listen to more from the Vox & Coin Network, including:

• Unicorn Campaigns – Real marketers reveal their most successful campaigns

• The Last Drop – Marketing fun with fake businesses and big ideas

📲 Follow Jake @TheWizardMarketing 📲 Follow Dave @RealDevil (TikTok, Instagram, LinkedIn)

What do fountain pens, forest gin, and a handcrafted desk aesthetic have in common? This week on The Last Drop, Jake and Dave uncork Vellum — a luxury analog goods brand built for writers, thinkers, and anyone tired of the digital grind. As they sip Freeland Spirits’ Forest Gin (a Portland-made dry gin with locally sourced botanicals), the duo pens an entire business plan around turning high-end pens, paper, and desk accessories into must-have objects of daily ritual and timeless elegance.

Inside the episode:

✒️ Brand storytelling for luxury writing goods

📦 Packaging that feels like opening a poem

🪵 Sourcing challenges as a marketing advantage

🔁 Scarcity, heirlooms & one-of-a-kind product drops

📜 Can your brand be invitation-only… via handwritten letter?

Whether you're a luxury brand enthusiast, design nerd, analog romantic, or just someone who loves watching wild business ideas come to life, this one’s for you — all the way down to the last drop.

🎙️ Subscribe to The Last Drop and discover what happens when creativity meets commerce over a cold drink. Got a wild business idea? Drop it in the comments — we might just build it next.

#TheLastDrop #LuxuryBrand #AnalogLife #StationeryAddict #FountainPens #CreativeEntrepreneur #FreelandGin #BrandBuilding #MarketingPodcast #ProductDesign #BusinessIdeas #DeskGoals

In this episode of Unicorn Campaigns, host Dave Valentine sits down with Niccolò Gloazzo, a former Nike marketer turned growth leader at Kettle & Fire, the premium bone broth brand redefining what it means to win in the DTC and retail space. From performance-driven playbooks to brand partnerships that break category norms, Niccolò shares what it takes to scale smart — even in uncertain times.

🔥 In this episode, you’ll learn: How Niccolò transitioned from global giant Nike to the fast-paced, high-stakes world of Kettle & Fire and DTC strategy. Why product quality is non-negotiable — and how it underpins loyalty across both digital and in-store shoppers. The tactics that help Kettle & Fire bridge online marketing with retail media, and why omnichannel consistency is crucial for growth. How influencer marketing and brand collaborations open new audiences and drive full-funnel performance. What consumer behavior is telling us in an age of economic uncertainty, and how premium brands can still thrive.

🎯 Whether you're running paid campaigns, launching a wellness CPG brand, or exploring how to connect online and offline, Niccolò’s insights on marketing, strategy, and leadership deliver the goods. Keywords for discovery: Kettle and Fire, Niccolò Gloazzo, bone broth brand, DTC marketing, retail media strategy, influencer campaigns, omnichannel growth, brand loyalty, consumer behavior trends, performance marketing podcast, CPG marketing, Unicorn Campaigns podcast

📲 Learn more at kettleandfire.com or follow them on social to see how premium wellness meets premium marketing.

🎧 Subscribe to Unicorn Campaigns for more behind-the-scenes stories of wildly successful marketing moves that built brands worth raving about.