Economics doesn’t need reinventing, Eugene argues — it needs remembering. Fresh from his tenth year at the World Economic Forum in Davos, he shares what it looks like when the world’s most powerful rooms split into two camps: those still polishing strategy on paper, and those ready to tear it up and act.
The conversation moves from trillion-dollar talk to street-level reality: why modern systems can “perform exactly as designed” even when they’re failing most of us; how the doctrine of growth collides with the doctrine of significance; and what it means to build an economy that elevates individuals and communities without creating harm elsewhere. Eugene also unpacks the rise of AI and “responsibility diffusion”, offering a grounded challenge for changemakers: stay in critical-thinker mode, keep agency alive, and design for long-term service rather than short-term returns.
Eugene is a strategist, storyteller and former photojournalist whose work sits at the crossroads of business, culture and systems change. After starting his career in New York newsrooms in the wake of 9/11, he moved through advertising and corporate strategy in Australia, building a behind-the-scenes view of how organisations shape behaviour, markets and narratives. For the past decade, he’s been immersed in global convenings like the World Economic Forum in Davos — this year marking his tenth time on the ground — translating “ivory tower” conversations into practical insights for founders, creatives and changemakers. He’s the author of Built to Collapse: A Tale of Unlimited Growth When Growth Costs You Everything, a business-fiction critique of the growth machine that calls us back to first principles: service, sustainability, and significance.
Voices of the New Economy is a collaborative storytelling project of NENA. The podcast is produced by the Humanitarian Changemakers Network (HCN), an Anchor Organisation of NENA, as part of its commitment to strengthening economic literacy, amplifying community innovation, and supporting pathways to systemic change. Each episode features researchers, practitioners, organisers, and everyday changemakers working across disciplines and communities to re-imagine how our economies can serve people and planet.
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