Episodes

  • A Thirst For Growth: The SULT story

    A Thirst For Growth: The SULT story
    Oct 24 2025

    How do you transform a wellness startup into a cultural brand?


    The SULT founders reveal how they have leveraged social media to build credibility, connection, and conversion. We explore the tactics behind their content strategy, the role of community in brand storytelling, and what every marketer can learn from their digital-first approach.

    Hosted on Acast. See acast.com/privacy for more information.
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    50 mins
  • From YouTube to Boardrooms: Caspar Lee & Joe Sugg on content, careers and collaborating in business

    From YouTube to Boardrooms: Caspar Lee & Joe Sugg on content, careers and collaborating in business
    Jul 30 2025

    In this episode of Voices of Influence, longtime friends and YouTube pioneers Caspar Lee and Joe Sugg sit down for an honest and entertaining conversation about their journey from viral creators to entrepreneurship.


    The conversation dives into their thoughts on short form vs long form content, digital media vs traditional media (including the feature length DVD they starred in) as well as the story behind Joe’s journey from roof thatching to the West End stage.


    They explore their shared vision which led them to launch their own talent management company, MVE Management and how Joe came to be an investor in Influencer. If you're curious about how creators can take control of their careers and build something lasting, this one’s for you.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 mins
  • Simon Squibb on how personal brand is more powerful than ever

    Simon Squibb on how personal brand is more powerful than ever
    Jun 12 2025

    In the first episode of our newly-named 'Voices of Influence' series, we welcomed Simon Squibb to the studio. Simon puts the E in entrepreneur, having built his first business at 15 years old, and embarking on an incredible journey building a community of over 14 million people on social media, eventually building his current business helpbnk.com. In this conversation, we discuss University, AI, Entrepreneurship and how the creator economy is just getting started, as well as Simon's mission and future vision. Enjoy!


    Quote to remember:

    “Don’t build a business. Build a brand.”

    Hosted on Acast. See acast.com/privacy for more information.
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    45 mins
  • [Mentors] Banking on Success: Marketing Strategies with NatWest Group’s James Wallis

    [Mentors] Banking on Success: Marketing Strategies with NatWest Group’s James Wallis
    Jul 4 2024

    This week, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business. After 11 years at NatWest, James discusses his opinion on employee tenure as well as sharing tips for perfecting the creator selection process and insights into future trends in the influencer marketing industry!


    All views expressed are James' own.

    Hosted on Acast. See acast.com/privacy for more information.
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    1 hr and 5 mins
  • [Mentors] Beyond the Broadcast: Harnessing Influence on Channel 4 with Eni Awoyemi

    [Mentors] Beyond the Broadcast: Harnessing Influence on Channel 4 with Eni Awoyemi
    May 29 2024
    This week, we sit down with Eni Awoyemi, Digital Influencer Partnerships Lead at Channel 4, home to shows such as The Great British Bake Off, Married at First Sight and Hollyoaks. Eni discusses the best way to spot rising creators and the importance of utilising creators as brand ambassadors to ensure you're building a strategy destined for success!

    Hosted on Acast. See acast.com/privacy for more information.
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    40 mins
  • [Mentors] Sweet Success: Innovation in the Ice-Cream Industry with Unilever’s Jennifer Dyne

    [Mentors] Sweet Success: Innovation in the Ice-Cream Industry with Unilever’s Jennifer Dyne
    May 15 2024
    This week, we sit down with Jennifer Dyne, Head of Ice-Cream at Unilever, home to brands such as Wall's, Ben & Jerry's and Magnum. Jennifer discusses the impact of creators on marketing strategies and the importance of balancing authenticity with consistency to ensure you're building a brand that will last for over 100 years!

    Hosted on Acast. See acast.com/privacy for more information.
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    41 mins
  • [Mentors] Staying Power: Navigating the Fashion Industry with Free People's John Sadeghipoor

    [Mentors] Staying Power: Navigating the Fashion Industry with Free People's John Sadeghipoor
    May 1 2024
    This week we sit down with John Sadeghipoor, Director of Marketing at Free People Europe, a portfolio brand of URBN. John discussed how long standing brands can stay relevant, especially in a fast paced industry such as fashion, and why he has named 2023 the year of the brand collaboration.

    Hosted on Acast. See acast.com/privacy for more information.
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    47 mins
  • [Mentors] The Beauty of Influencer Marketing with the INKEY List’s Isobel Selby

    [Mentors] The Beauty of Influencer Marketing with the INKEY List’s Isobel Selby
    Apr 17 2024
    This week we sit down with Isobel Selby, Head of Social and Influencer at the INKEY List, the viral skincare brand that is making luxury accessible. Isobel gave us her top tips for a high performing creator campaign, including using influencer marketing as a social listening tool, using creators outside digital advertising, and relying on creators as the experts in their field.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 mins