What if the wine industry is worrying about the wrong things?What if some of the biggest transformations are happening beyond the industry's traditional concerns?In this episode of Vino Visionaries, I sit down with Magdalena Pesce, General Manager of Wines of Argentina, to explore how the rise of Agentic AI could completely reshape the customer journey, why the wine industry needs to rethink its assumptions, and how collaboration can help us navigate an increasingly uncertain future.We explore a world in transition, where multiple futures are possible, established business models are being challenged, and the decisions we make today will influence what becomes possible tomorrow.Are we preparing for the future, or are we still trying to solve yesterday's problems?Join our community, subscribe to the podcast today.📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast▶️ Explore more episodes on our Spotify channel: @vino_visionaries🌐 Visit our website: https://hennekamwines.com/👥Connect with Magdalena Pesce: https://www.linkedin.com/in/magdalena-pesce/ #VinoVisionaries #RethinkingWine #AgenticAI #FutureOfWine #WineIndustry #ArtificialIntelligence #Innovation #Collaboration #magdalenapesce

What if the solution to wine oversupply begins with changing the way we think about the grape itself?In this episode of Vino Visionaries, I speak with Andrew Cates a grape grower who developed a patented method for dehydrating wine grapes.The process creates an edible seeded raisin with concentrated nutrients, fibre and antioxidants, and potentially gives growers an entirely new market for fruit that might otherwise have little or no commercial value.Could vineyard owners create alternative revenue streams when winery contracts disappear?We discuss:• Grape dehydration• Creating secondary markets for wine grapes• Oversupply and lost vineyard contracts• Smoke-affected grapes and Rescue Raisins• Extending grape shelf life • Food, nutraceutical and ingredient opportunities• Alternative revenue streams for growers• The Vineyard Partner Program• Potential applications in future winemaking• Why flexibility and the ability to pivot matter increasingly in agriculture.And ultimately, a question for all of us working in wine:What might become possible if we stopped assuming that every wine grape has to become wine?Sometimes the opportunity is already sitting in front of us. We simply need to imagine another use for it.🎙️ Vino Visionaries explores the people, ideas and emerging possibilities reshaping wine and the world around it.Join our community, subscribe to the podcast today.📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast▶️ Explore more episodes on our Spotify channel: @vino_visionaries🌐 Visit our website: ⁠https://launch.rethinkingwine.app/👥Connect with Andrew Cates: / andrew-cates-44a89a99 ⁠ ⁠⁠#VinoVisionaries #WineInnovation #RethinkingWine #FutureOfWine #WineIndustry #Viticulture #NapaValley #Agriculture #CircularEconomy #RethinkingWine⁠ ⁠⁠#FutureOfWine⁠ ⁠⁠#AndrewCates ⁠#WineCommunity⁠ ⁠⁠ ⁠#WineForTheWorld

Growers cannot transform alone. The business model around them must change too.

The wine industry is deeply interconnected, yet we continue treating each challenge as an individual problem.

Growers can change how they farm and what they plant, but they cannot rebuild demand, reconnect with consumers or transform the value chain alone.

The future of growers depends on the whole industry recognising that it must change together.

Subscribe for more conversations rethinking the future of wine.📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast▶️ Explore more episodes on our YouTube channel: @vino_visionaries🌐 Visit our website: ⁠https://launch.rethinkingwine.app/⁠👥Connect with Chris Dent:

https://www.linkedin.com/in/dentos/⁠

⁠#Chris Dent⁠ ⁠#vinovisionaries⁠ ⁠#rethinkingwine⁠ ⁠#rethinkingthewineindustry⁠ ⁠#wineindustry⁠ ⁠#winebusiness⁠