Ep#21 [Preston Mohr] “We’re reshaping the language around wine...”
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About this listen
In 2021 I had my heartbreak with wine education. I realised the system I loved was part of the problem. Too many rules. Too much superiority. A constant separation between those who “know” and those who “don’t”.
Somewhere along the way I became the kind of person I never wanted to be, judging people by how much theory they could repeat.
I still remember a cellar-door moment with a group of young women. No one wanted to host them. People laughed behind their backs about their questions.
One of them said she could not taste it because she was allergic to apples. I had just described the wine as having apple notes. Instead of meeting her where she was, we made her feel small. That memory still stings. Not because of her question, but because of our reaction.
These days I prioritise connection and curiosity. I don’t assume I’m there to teach. I ask what matters to them and how I can add value. Education should open doors, not close them. It should give people their own language for taste and embrace the questions that sit outside the rulebook.
That is why this month’s Vino Visionaries makes me proud. I sat down with Preston Mohr, Managing Director of Wine Scholar Guild, to talk about a new approach they are rolling out that puts the taster at the heart the equation. No right or wrong answers. No performance for the grade. The aim is to make wine more accessible and more inclusive.
For me, this is the future. We need to replace scripts with stories, scores with feelings, and hierarchy with hospitality.
I am excited to hear how this new Wine Scholar Guild pathway lands with the next generation of students and the many professionals who are ready for a change.
If you have ever felt shut out of wine by jargon, or if you teach and want your students to LIGHT UP rather than FREEZE UP, this episode is for you.
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👥Connect with Preston Mohr: https://www.linkedin.com/in/preston-mohr-23459098/?originalSubdomain=fr