What happens when your podcast name stops showing up on Google—and how do you rebuild your brand while still keeping the chaos alive? In this episode of Until You Make It, Chris and Mike dive into SEO struggles, The Bitterheat’s first single, and why they’re suddenly joining a flag football league. Plus, a new guest (designer Chris Rumeaum) joins the table to talk logos, merch, and turning coffee shop sketches into a creative career. transcript

Guest Chris brings stories of redesigning Hug A Mug’s brand, chasing clients through Instagram reels, and balancing graphic design with videography dreams. Add in talk of band merch, signature design fails, and playbook armbands for co-ed football, and you’ve got an episode that’s part rebrand therapy, part creative grind, and part comedy.

Whether you’re rethinking your brand, growing a creative side hustle, or just in need of some filmmaking banter—this episode mixes practical lessons with plenty of laughs.

00:00 – New Name? The SEO Struggles of Until You Make It 07:00 – The Bitterheat: First Release and Behind-the-Scenes Stories 14:00 – Guest Chris Joins: From Coffee Shops to Graphic Design 20:00 – The Process: Sketchbooks, Logos, and Finding Clients 27:00 – Creative Balance: Music, Merch, and Video Work 35:00 – Signatures, Branding Experiments, and Razor the Mattress Guy 42:00 – Passion vs. Profession: Why We Create (and for Who) 50:00 – Wrapping Up with Lessons Learned and Next Steps

Find out more at https://until-you-make-it.pinecast.co

This week, we dive deep into the world of anamorphic lenses—why they look so cinematic, whether they’re worth the hype, and how they’ve completely changed how we shoot our own projects. From film history to hands-on test shoots (with a side of burritos), we unpack what makes these lenses so alluring and complicated.

After years of window shopping, we finally picked up our first set of anamorphic lenses—and used them to shoot a full music video. In this episode, we explore the difference between anamorphic and spherical, the history of Super 35, the struggle with vertical video, and how lens choices affect everything from contrast to storytelling. Plus, a bonus tale about AI girlfriends and milk-based VFX.

00:00 - Intro 08:13 - The Argument for Sirui 17:45 - Rehash from Ep #30 20:19 - The History of Anamorphic 33:11 - Our Experience so far 45:39 - Our Microcenter Story

Find out more at https://until-you-make-it.pinecast.co

In this episode, Chris, Mike, and special guest/producer Steve catch up post-film festival to unpack the last few chaotic weeks of filmmaking, festivals, and film nerdery. The guys recount an award-nominated short they worked on, the highs and lows of networking at Golden Door Film Festival and the NJ Film Expo, and some sharp critique on another 9/11-themed short that left everyone confused.

They also break down key takeaways from the B&H Build Expo — including what makes video content actually connect with people — and try to make sense of a whirlwind talk from an eccentric AI influencer who may or may not have burned down her childhood home.

Plus: Full spoiler review of the new F1 racing film starring Brad Pitt, including what made it work, what fell flat, and how the hell they actually filmed it. (Hint: iPhones, GoPros, and possibly witchcraft.) It’s an episode that swerves from filmmaking strategy to movie criticism to martial arts choreography… with a few laughs and alcohol-related regrets along the way.

0:00 - Intro 05:13 - Networking for film 11:43 - Golden Gate Film Fest 16:00 - The 9/11 Movie We Saw 23:01 - Viral Content Pillars (what we learned) 35:41 - AI Scam or Actual Good Idea? 51:43 - Complete F1 Movie Review 53:46 - F1 General Impressions 58:15 - F1 Movie Fun Facts 01:05:43 - F1 Missed Opportunities? 01:15:37 - Cars Are Dangerous 01:19:26 - Almost Friday TV & Joel Haver

Find out more at https://until-you-make-it.pinecast.co