The Facebook advertising apocalypse has arrived!

Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate.

In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals Meta's announcement to completely phase out interest targeting by June or July.

This is a big deal and a fundamental shift in how advertisers must approach Facebook and Instagram advertising.

Luke breaks down exactly how to thrive in this new landscape by focusing on creative variation and campaign structure.

Learn why product-specific ads can dramatically improve performance, how Meta's algorithm "reads" your creative to find the right audience, and why the new Advantage Plus Shopping campaign structure gives you more control than ever before.

Key moments

00:00:00 Meta's targeting death
00:01:20 Broad targeting wins
00:02:10 Algorithm finds buyers
00:02:52 Creative variety cuts costs
00:04:18 Product-specific converts better
00:06:00 Lower CPA, smaller orders
00:06:53 Multiple ad sets unleashed
00:08:05 Algorithm reads everything
00:09:15 Product-first creative strategy

Ready to stop worrying about interest targeting and start getting better results with broad targeting strategies?

Listen now to master the future of Meta advertising (before your competitors do).

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