The beauty industry is very good at launching brands. It's terrible at keeping them alive. In this episode, Diego breaks down why the indie beauty playbook is structurally broken — and why chasing trend is not a legacy strategy. From the wave of closures already hitting 2026, to the quiet dominance of brands like Nivea and CeraVe, this is a conversation about the difference between fuel and gravity — and what it actually takes to build something that lasts.
Two Geeks + a Bench — where brand strategy gets uncomfortably honest.

Two Geeks at a Bench

The world behind your personal care products!

Two Geeks at a Bench

This is podcast numero uno - where you get to know us a little bit. As the co founders of APL we think it’s important you know who you are working with us. Atomic Pom Labs formulates, brands, designs and builds your digital presence online. You work DIRECTLY with the founders so - get to know us!

A&D

Two Geeks at a Bench