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Two Geeks + a Bench

Two Geeks + a Bench

By: Annie + Diego
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About this listen

Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.

Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a PhD in Psychology he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.

© 2026 Two Geeks + a Bench Art
Episodes
  • And Another Brand Dies

    And Another Brand Dies
    Feb 25 2026


    The beauty industry is very good at launching brands. It's terrible at keeping them alive. In this episode, Diego breaks down why the indie beauty playbook is structurally broken — and why chasing trend is not a legacy strategy. From the wave of closures already hitting 2026, to the quiet dominance of brands like Nivea and CeraVe, this is a conversation about the difference between fuel and gravity — and what it actually takes to build something that lasts.
    Two Geeks + a Bench — where brand strategy gets uncomfortably honest.

    Two Geeks at a Bench
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    10 mins
  • The Chemistry of Honesty

    The Chemistry of Honesty
    Feb 11 2026

    The world behind your personal care products!

    Two Geeks at a Bench
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    14 mins
  • Meet Us!

    Meet Us!
    Jan 28 2026

    This is podcast numero uno - where you get to know us a little bit. As the co founders of APL we think it’s important you know who you are working with us. Atomic Pom Labs formulates, brands, designs and builds your digital presence online. You work DIRECTLY with the founders so - get to know us!

    A&D

    Two Geeks at a Bench
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    35 mins
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