What does it really take to run a 40-year-old creative agency in a world ruled by AI, influencers, freelancers, and fast content?
In this candid, no-filter conversation, Rashi opens up about growing up inside a legacy design & advertising business—and how she now runs it in a completely different era.
From payment delays and agency politics to AI in creativity and why pitching is broken, this episode goes deep into what most agencies never say out loud.
This is not a motivational talk.
This is the real economics, politics, and survival playbook of the creative industry in 2026.
🎙️ We discuss:
- Why legacy agencies struggle in today’s creator-driven world
- How AI is changing creativity (and why human instinct still wins)
- The ugly truth about payment cycles in advertising
- Why Rashi refuses to pitch for clients
- Freelancers vs full-time creative teams
- How creator IP is becoming more valuable than ads
- Why agencies should be treated as marketing partners, not vendors
👥 This episode is for you if you are:
- Running an agency
- Working in design, branding, or advertising
- A freelancer or creator building long-term IP
- Someone stuck in broken client systems
This episode will hit close to home.
⏱️ Clean Chapters:
00:00 – Introduction
Obsession, micromanagement, and the 40-year legacy of a creative business
01:00 – Design × Business × AI
How design thinking meets business realities, and the growing impact of AI on creativity
01:45 – Meet Rashi
Official start of the conversation
02:10 – Growing Up in a Legacy Agency
Managing a legacy business and being raised inside a creative ecosystem
03:35 – From Design School to Business
Transitioning from formal design education to real-world business operations
05:05 – Maintaining Design Quality
Approval systems, standards, and protecting creative integrity in an agency setup
08:10 – Delegation vs Micromanagement
Finding balance, leadership challenges, and the role of a quality checker
51:05 – Why Creators Need IP
The importance of building intellectual property for long-term creator growth
52:30 – Upcoming Show: The Hungry Guests
Concept, format, and what makes the show different
54:05 – Traveling for Stories
Exploring India to discover unique, culture-driven content
55:35 – Closing Thoughts
Why integrating agency branding into content matters for creators and businesses
🔔 Subscribe for real conversations about:
Design • Creativity • AI • Agencies • Content • Business • Influence • The Creator Economy
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