What does it really take to run a 40-year-old creative agency in a world ruled by AI, influencers, freelancers, and fast content?

In this candid, no-filter conversation, Rashi opens up about growing up inside a legacy design & advertising business—and how she now runs it in a completely different era.

From payment delays and agency politics to AI in creativity and why pitching is broken, this episode goes deep into what most agencies never say out loud.

This is not a motivational talk.

This is the real economics, politics, and survival playbook of the creative industry in 2026.

🎙️ We discuss:

1. Why legacy agencies struggle in today’s creator-driven world
2. How AI is changing creativity (and why human instinct still wins)
3. The ugly truth about payment cycles in advertising
4. Why Rashi refuses to pitch for clients
5. Freelancers vs full-time creative teams
6. How creator IP is becoming more valuable than ads
7. Why agencies should be treated as marketing partners, not vendors

👥 This episode is for you if you are:

• Running an agency
• Working in design, branding, or advertising
• A freelancer or creator building long-term IP
• Someone stuck in broken client systems

This episode will hit close to home.

⏱️ Clean Chapters:

00:00 – Introduction

Obsession, micromanagement, and the 40-year legacy of a creative business

01:00 – Design × Business × AI

How design thinking meets business realities, and the growing impact of AI on creativity

01:45 – Meet Rashi

Official start of the conversation

02:10 – Growing Up in a Legacy Agency

Managing a legacy business and being raised inside a creative ecosystem

03:35 – From Design School to Business

Transitioning from formal design education to real-world business operations

05:05 – Maintaining Design Quality

Approval systems, standards, and protecting creative integrity in an agency setup

08:10 – Delegation vs Micromanagement

Finding balance, leadership challenges, and the role of a quality checker

51:05 – Why Creators Need IP

The importance of building intellectual property for long-term creator growth

52:30 – Upcoming Show: The Hungry Guests

Concept, format, and what makes the show different

54:05 – Traveling for Stories

Exploring India to discover unique, culture-driven content

55:35 – Closing Thoughts

Why integrating agency branding into content matters for creators and businesses

🔔 Subscribe for real conversations about:

Design • Creativity • AI • Agencies • Content • Business • Influence • The Creator Economy

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