Episodes

  • SEO - What It Is and Why You Should Care

    SEO - What It Is and Why You Should Care
    Dec 2 2021
    Do you hear the words SEO and think "NOPE - that doesn't apply to me!" or "That sounds like it's way to complicated to worry about." Think again! Krystal Eicher visits with Michele Schwartz regarding SEO - search engine optimization - and why it is so important to the success of your business and building your client base. Basically, if you have a website and you want to drive organic traffic to it - listen up! For more on this episode visit https://blog.kinshiptravelacademy.com/travel-biz-ceo-seo-what-it-is-and-why-you-should-care/ (https://blog.kinshiptravelacademy.com/travel-biz-ceo-s…-you-should-care/)
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    37 mins
  • Taking Your Clients from Quote to Close

    Taking Your Clients from Quote to Close
    Nov 18 2021
    On this week's episode Krystal Eicher has a conversation with Dana Zificsak. They talk about the 3 steps it an agent needs to focus on to take their client from Quote to Close. In her 8 years as a travel agent, Dana has booked thousands of vacations for clients and developed and delivered training programs for travel professionals. A teacher at heart, prior to joining the travel industry, she taught Spanish for 10 years. Just like how she used to break down the Spanish language for her students, she breaks down the language of sales and marketing so agents can close more bookings.  She teaches a step-by-step quoting and closing process to help you close more sales.  Every Monday, she sends out 3 post ideas to get your social media content going for the week. Sign up here: https://bit.ly/3b83MCz (https://bit.ly/3b83MCz)  To learn more about what Dana and Krystal have been collaborating on visit https://travelagentbusinessbundle.com (https://travelagentbusinessbundle.com) For show notes and transcripts visit https://blog.kinshiptravelacademy.com (https://blog.kinshiptravelacademy.com)
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    38 mins
  • Grit

    Grit
    Nov 11 2021
    Welcome to Season 3 of Travel Biz CEO. Starting this season off with Wendy Guth's talk on how to cultivate and develop Grit and employing that in managing your business. As a travel advisor, you have to be tough. It's important to develop grit in your personality so that when things get tough, you can handle them with ease. In this episode Wendy shares some tips on how to cultivate grit as a travel advisor and how it will make your life easier in the long run! This talk originally aired as the opening for our Grow Your Travel Business Summit. You can register for this free online event and catch the replays at https://kinshiptravelacademy.com/grow-your-travel-business
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    20 mins
  • Justifying Your Business to Your Stakeholders

    Justifying Your Business to Your Stakeholders
    Oct 7 2021
    On this weeks episode Krystal, Wendy and Ashley conduct a round table conversation focused on discussing and presenting the various aspects of your business and your business plan with those people in your life who make an investment in your company; whether that be yourself, family members or outside investors. You can learn more about KTA and this episode by visiting our https://wp.me/pcWNB2-7o (blog).
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    33 mins
  • Who is your PERSON?

    Who is your PERSON?
    Sep 30 2021
    In this episode Krystal Eicher encourages agents to really assess and understand who their clients are and how doing that will help you serve them better. For more on this episode visit https://blog.kinshiptravelacademy.com/?p=452&preview=true (https://blog.kinshiptravelacademy.com/who-is-your-person/)
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    19 mins
  • Purpose Driven Profits

    Purpose Driven Profits
    Sep 16 2021
    In this episode Krytsal Eicher and Wendy Livingston-Guth discuss a purpose driven life and how that can help you with purpose driven profits in your travel business. For more on this episode and to learn more about Kinship Travel Academy visit https://blog.kinshiptravelacademy.com/?p=448&preview=true (https://blog.kinshiptravelacademy.com/travel-biz-ceo-purpose-driven-profits/)
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    27 mins
  • What Travel Advisors Should Do BEFORE Running Facebook Ads

    What Travel Advisors Should Do BEFORE Running Facebook Ads
    Sep 16 2021
    In this episode Krystal Eicher talks through the thought process agents should consider before they decide to place a Facebook Ad. For more information on this episode and more visit https://blog.kinshiptravelacademy.com Meet your podcast hosts: Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage entrepreneurs to embrace the role of CEO in their business by learning to balance their marketing, business systems, and mindset. You can learn more about them and their program at http://www.kinshiptravelacademy.com (www.kinshiptravelacademy.com). As always you can continue the conversation at www.facebook.com/groups/TATMwKinship
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    17 mins
  • What Travel Advisors Can Learn From Fred Rogers

    What Travel Advisors Can Learn From Fred Rogers
    Sep 9 2021
    Join us today as Krystal talks about what Travel Advisors can learn and incorporate into your business from the beloved Fred Rogers. This Podcast was inspired by the podcast, Finding Fred, released last year. For more about this podcast including show notes and transcript visit: https://blog.kinshiptravelacademy.com
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    17 mins