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Trades Talk Podcast

Trades Talk Podcast

By: Justin White
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About this listen

Trades Talk Podcast is a captivating and dynamic program that is led by Justin White. He’ll delve into the triumphs of various trade industries, showcasing the successes of those who have made a significant impact. With his extensive network of industry connections, Justin provides an unparalleled view into the world of visionary leaders. Prepare to be inspired and enlightened with the trade secrets, career advice, and business tips that are shared. Make sure to have a notepad on hand, as this show promises to be an unforgettable journey!Copyright 2025 All Rights Reserved Economics Leadership Management & Leadership
Episodes
  • Weekly Update #7: Sweat Equity to Generational Wealth:
    Jul 18 2025

    In this week’s episode of Trades Talk, Justin White delivers a direct and practical breakdown of what it takes to grow a landscaping business that is truly built to last. He challenges the common mindset that success in the trades is just about working harder and taking on more jobs. Instead, he introduces a bigger vision: one focused on building lasting value, creating systems, and developing a company that can thrive beyond the day to day grind.

    Justin walks through five essential pillars that define a scalable and valuable business. These include setting a clear long term vision, building a strong company culture rooted in core values, implementing a thoughtful and profitable sales strategy, creating consistent operational processes through standard procedures, and maintaining full financial transparency. Each element is explained with clarity and purpose, giving business owners a real framework to evaluate and improve their operations.

    This episode is a must listen for anyone serious about transforming their landscaping business into a long term asset. Justin offers a clear path from sweat equity to generational wealth, showing how to build not just a business, but a legacy. Whether you are just starting out or looking to scale, this conversation will help you rethink your approach and take the next step forward.

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    10 mins
  • Christian Heaviland: From Family Roots to Private Equity Rounds
    Jul 16 2025

    In this episode of TradesTalk, Justin White sits down with Christian Heaviland to unpack the evolution of a family landscaping business into a major acquisition by BrightView. Christian shares what it was like growing up in the green industry, the behind-the-scenes of selling a company, and how he’s navigating the current wave of private equity interest flooding the market.

    They dig into the real challenges facing landscape companies today: labor shortages, tight margins, and the increasing pressure to operate as a low-cost provider. Christian breaks down why design-build services are gaining traction, how to position your business for exit, and why a strong M&A attorney can be your greatest asset.

    Whether you're running a growing operation or planning your next strategic move, this episode is full of real-world insight on how to stay lean, stand out, and scale smart.

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    55 mins
  • Weekly Update #6: K&D Landscaping's Growth Playbook
    Jul 11 2025

    In this week’s episode of TradesTalk, Justin White shares what’s happening behind the scenes at K&D Landscaping as the company navigates Q3 of 2025. With $20 million in annual revenue, Justin breaks down how his team is aligning for continued growth, investing in people, and doubling down on strategic clarity.

    He also previews two major industry events: The Lean Scaper Conference in Charlotte, where he’ll speak on Sweat Equity, and the Lawn & Landscape Tech Conference in Vegas, where the Disruptors will host the Disruptor Social on July 24th atop Old Red with live music, drinks, and a killer view.

    Other highlights include:

    • A behind-the-scenes look at quarterly planning and company-wide alignment

    • Why “Speed over Perfection” is driving key decisions at K&D

    • How the Employee Success Team is building internal leaders using tools like Green Yes

    • An economic forecast and why Justin’s bullish on Q4 2025 and beyond

    • A vision for scalable growth, onboarding excellence, and staying true to what K&D does best

    This episode is a must-listen for anyone building a business, leading a team, or planning for long-term growth in the trades.

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    16 mins

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