This week on Trades Talk, Justin White sits down with Jonathan King, founder of Get Strategy Done, to break down why most strategic plans fail and what it actually takes to build a company that executes.

From operating nuclear reactors in the Navy to leading complex turnarounds in the private sector, Jonathan brings a disciplined, no fluff approach to leadership and growth. Together, they unpack the real difference between talking about strategy and getting it done.

If you have ever left a planning session fired up only to realize ninety days later nothing changed, this conversation will resonate.

In this episode, we cover:

• Why focusing on daily habits matters more than obsessing over revenue targets • The concept of a just cause and how purpose driven companies outperform profit obsessed ones • How leadership team misalignment quietly limits growth • Why ownership does not automatically equal leadership • The real role of a third party facilitator in unlocking better decisions • How one company scaled from five million to eighteen million with strong profitability by focusing on actions not outcomes

Jonathan also explains how to properly structure a leadership team, why most businesses overcomplicate strategy, and how disciplined execution creates momentum that revenue chasing never will.

This episode is a blueprint for leaders who want clarity, alignment, and sustainable growth instead of another binder full of unused plans. Business Strategy Assesment JW Group Website / Justin Instagram K&D Website / K&D Instagram Disruptors Community Disruptors Advantage Newsletter

Imagine a world where your blue-collar career skyrockets in just months, not years—while AI and automation reshape entire industries. If you're in the trades or contemplating your next move, this episode reveals how the biggest wealth transfer in history is happening right now—and you're in the driver's seat.Justin White exposes the seismic shifts transforming America's trades landscape, from AI-powered autonomous mowers to a historic transfer of wealth from retirees to the next generation. Discover why traditional white-collar jobs are vanishing faster than ever and how the blue collar economy is poised for explosive growth. These aren't just predictions—Justin shares practical insights on the top seven forces pushing us into a new era, including the debt bubble, private equity consolidation, and robotics breakthroughs that will redefine what's possible in the trades.You'll learn about inspiring success stories like Victor, who went from entry-level tradesman earning $18 an hour to a leader making $70,000 a year in NINE MONTHS—showing that accelerated career growth isn't just a dream but a reality today. We break down how AI—specifically tools like Claude—are unlocking productivity, doubling sales, and reducing burnout by aligning work with purpose. If you're tired of feeling stuck or burnt out, this episode will ignite your passion and show you exactly why NOW is the moment to act.Why does this matter? Because missing out means falling behind in a rapidly evolving economy. Those who embrace these changes will dominate the coming decade, while the rest risk being left in the dust. The opportunity to create a career that explores your full potential has never been clearer—and it starts today. Whether you're a tradesperson, business owner, or aspiring innovator, this episode is your blueprint for seizing a once-in-a-lifetime shift.Get ready to harness AI, tap into booming industry trends, and harness your full potential. This isn't just about surviving—it's about thriving in the hands-on economy of the future. If you're ready to stop waiting and start winning, hit play now.

This week on Trades Talk, Justin White sits down with Jeff Soch, General Manager of NAIAD Irrigation, to break down how a seasonal irrigation company scaled from a small operation into a multi million dollar service machine powered by software, systems, and disciplined execution.

From starting in disaster restoration at age twelve to leading one of Canada’s most systemized irrigation businesses, Jeff shares how technology, certifications, and simple but repeatable processes became the backbone of their growth. This episode is a masterclass in operational clarity, field accountability, and building a scalable service model in a highly seasonal trade.

In this episode, we cover:

• How ServiceTitan became the growth engine behind NAIAD’s expansion from 10 vans to 20 service technicians • Why simple, repeatable SOPs and KPIs outperform complicated management systems • The power of membership models and pre booking 80 percent of seasonal capacity to eliminate scheduling chaos • Building a certification driven culture through the Irrigation Association and structured technician development • Why looking to HVAC and electrical trades for inspiration can unlock massive innovation in landscaping and irrigation

Jeff also breaks down performance pay, dispatch automation, daily technician huddles, and how to maintain elite customer communication across 4,500 seasonal service visits per year.

If you want to build a more predictable, scalable, and tech enabled service operation, this conversation is a blueprint. Jeff Instagram , Email , Youtube JW Group Website / Justin Instagram K&D Website / K&D Instagram Disruptors Community Disruptors Advantage Newsletter