Welcome back to Wilder Possibilities, hosted by Shelton Wilder — luxury Los Angeles Realtor, CEO, and female entrepreneur.

Today’s episode features Tracy McCubbin, founder of dClutterfly, a home organizing and move management company.

Tracy is someone we often recommend to sellers who need help organizing, decluttering, and preparing their homes before putting them on the market — so I’m especially excited to share her story.

In this conversation, Tracy shares how her early life experiences shaped her instinct for creating order, and how that skill eventually turned into a thriving business. After working as a personal assistant in Los Angeles, Tracy began helping friends organize their homes and quickly realized there was a real demand for professional organizing.

What started as a handful of organizing jobs grew into dClutterfly, a company that now helps clients declutter, downsize, move, and manage life transitions with clarity and support.

We dive into:

• Tracy’s upbringing and how chaos led her toward organization
• Her early career in Los Angeles after leaving the entertainment industry
• Realizing professional organizing could become a business
• Launching dClutterfly and gaining early momentum through Daily Candy
• Building a team and expanding services beyond simple organizing
• Helping families through major transitions like downsizing and estate cleanouts
• Scaling the company through franchising and new locations

If you love entrepreneurial journeys, organizing, home transitions, scaling service businesses, and creating order from chaos, you’ll love this episode.

Connect with Tracy on Socials

Personal Instagram: @tracy_mccubbin

Business Instagram: @dclutterfly

Website: https://dclutterfly.com/

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Shelton Wilder | Christie’s International Real Estate

Email: shelton@sheltonwilder.com

Phone: +1 (310) 997-7059

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