A single button can change the way a tow fleet moves. We brought on Tony Pierce from EMCI Wireless to walk us through how Motorola WAVE PTX delivers true instant communication—push to talk with nationwide reach—so dispatch, drivers, and recovery teams stay synced without towers, repeaters, or the wait time of phone calls.

We dig into the gear that makes it work in the real world. Tony breaks down the rugged TLK 110 handheld with GPS and Bluetooth, the in-vehicle TLK 150 built for loud cabs and hands-free use, and the ultra-compact TLK 25 that pairs with Bluetooth accessories for low-profile comms. All three connect to the same cloud backbone used by the WAVE smartphone app and dispatch console, so you can form talk groups for heavy recoveries, night shifts, or regional crews and reach everyone at once with one press.

Safety and reliability sit at the center of the conversation. With GPS tracking, dispatchers can see trucks in real time, and an emergency button on the devices sends instant alerts when a scene turns risky. Audio stays clear over rotator noise and highway traffic, and encryption protects your communications. Because WAVE PTX runs on Motorola Solutions’ mission-critical platform—the same DNA trusted by public safety—you get uptime and voice quality that off-brand apps can’t match. EMCI Wireless adds live, personal support and device programs backed by 50 years of Motorola experience.

We also unpack the business side: subscription pricing per device, flexible purchase and lease options, and zero infrastructure to build or license. That means you can start with a few units, add more as your fleet grows, and avoid the hassles of sharing personal phone numbers with company contacts. Real fleets are already seeing faster dispatch, fewer missed calls, and calmer, safer recoveries.

Ready to modernize your communications? Check out ptanywh.com or call Tony at 954-376-3235 to get your team connected. If this conversation helped, follow the show, share it with your crew, and leave a review so more pros can find it.

What if your marketing didn’t feel like a coin toss? We sat down and unpacked how towing and recovery companies can stop guessing, aim their message at real decision makers, and turn print plus digital into results you can actually see. From building a verified list of owners and check writers to pairing ads with editorial that spells out features and benefits, we map the steps that move a prospect from curiosity to a confident yes.

We get candid about the print versus digital debate and why it’s the wrong fight. Print lives on the desk and cements brand memory with fewer touches. Digital boosts frequency, speed, and measurement. The real win comes when you combine them: a smart print presence that educates, reinforced by e-blasts and social that deliver transparent metrics—opens, clicks, and device data—so you can refine creative and targeting with each campaign. You’ll hear how we help vendors track results even when buyers say “I saw you online,” thanks to topic-specific editorial that anchors the response.

Beyond placements, we dig into relationship-first support: honest ad critiques that steer creative toward benefits and action, warm introductions to distributors on the show floor, and fast, flexible publishing choices that larger outlets can’t match. We also pull back the curtain on services many don’t expect from a magazine—booth design, video production, ad design at no extra cost, podcast features, social amplification, and print collateral like inserts, flyers, banners, and calendars. Plus, we highlight our work around TRAA Hill Day and why advocacy matters for every operator’s safety and livelihood.

If you’re ready to reach the right people, clarify your message, and measure what matters, this conversation gives you a practical playbook. Subscribe, share it with a colleague who handles your marketing, and leave a review telling us which tactic you’ll try first.

What if a few workflow changes could cut your average arrival time from 44 minutes to nine and reduce secondary crashes by 30 percent? That’s the lived experience industry veteran and Hall of Famer John Borowski brings to our conversation about modernizing towing operations with digital dispatch.

We dig into the real reasons teams resist new tools—fear of the unknown, comfort with paper and radio, anxiety over ROI—and show how unified software turns chaos into clarity. John breaks down integrations that matter most: seamless connections with motor clubs, police calls, GPS, billing, and reporting so jobs, photos, timestamps, and signatures live in one clean record. The payoff is immediate: calmer dispatchers, fewer errors, faster ETAs, and accurate invoices. For owners watching margins, a simple per-truck subscription with no upfront fees and a free trial lowers risk while surfacing cost-per-call, profitability by account, and the data you need to negotiate smarter.

Safety takes center stage. John shares how tighter dispatch, real-time tracking, and automated statuses helped DOT teams clear scenes faster and curb dangerous secondary crashes. With location visibility and dwell-time alerts, operators get an extra layer of protection and customers spend less time on the shoulder. We also tackle data security and compliance, explaining how audit-ready logs and access controls protect sensitive information while meeting agency and motor club requirements.

We wrap by celebrating John’s new book, Towing Through Time, and his upcoming column in Tow Professional Magazine—two more ways he’s investing in the industry’s future. If you’re evaluating dispatch platforms or still juggling paper logs, this conversation offers a clear blueprint to scale safely and profitably. Subscribe, share with a shop owner who needs it, and drop us a review with your must-have dispatch feature.