The Great Wolf Lodge welcomes back the towing and recovery community for the 47th Midwest Regional Tow Show, and the excitement is palpable. As Bruce Bender, Executive Director of both the Midwest Tow Show and TRAA, reveals in this engaging conversation, this isn't just another industry event – it's a homecoming that attendees have been clamoring for.

What makes this show special? It's where the proceeds directly benefit the industry through legislative advocacy and support programs rather than corporate profits. The Injured Drivers Fund stands as a testament to the industry's commitment to taking care of its own, providing critical financial assistance to tow operators sidelined by injury or illness. This fund, supported by the show's popular auction, has become a model for other industries seeking to create similar safety nets for their professionals.

Family lies at the heart of this gathering, earning it the well-deserved reputation as the industry's most family-friendly event. While parents network and explore the latest innovations on the show floor, children enjoy supervised activities like the Little Towers Beach Party and Movie Night. The Great Wolf Lodge's water park adds another dimension of fun that keeps families returning year after year.

The event honors those lost in the line of duty through a moving Celebration of Life ceremony, complete with a Slow Down, Move Over awareness parade and candlelight vigil. This solemn reminder of the dangers towers face daily underscores the importance of industry advocacy and safety initiatives.

From hazmat training with Perry Beatty to specialized seminars throughout the weekend, the educational opportunities provide immediate value to attendees. Evening events like the spectacular truck Light Show, Texas Hold'em tournament, and Saturday night karaoke create the perfect atmosphere for building the relationships that form the backbone of this tight-knit community.

With September 25-27 quickly approaching and rooms at the Great Wolf Lodge filling fast, now's the time to secure your place at this industry cornerstone. Register today at midwesttowshow.org and join the family reunion that towers have been waiting for.

The roads we travel daily might seem ordinary, but for towing professionals, they're battlegrounds where safety concerns and technological innovation collide. In this compelling conversation with Krista Tomasso, Central Vice President of the Towing and Recovery Professionals of North Carolina, we explore the rapidly approaching Mid-Atlantic Tow Expo happening September 4-6 at the Jim Graham Building in Raleigh.

The towing industry stands at a technological crossroads, with artificial intelligence emerging as a game-changer. From automated dispatch systems to digital payment processing, AI applications are revolutionizing how towers operate. Yet despite these advancements, Krista emphasizes that safety remains the industry's most pressing concern: "The most pressing issue is keeping our drivers safe, bringing our families home at the end of the night." This commitment to safety manifests in comprehensive training opportunities at the expo, including a free four-hour TIMS certification course and specialized electric vehicle handling sessions.

What truly distinguishes this event from corporate shows is its community-centered approach. As TRPNC celebrates its 45th anniversary, the expo features not just educational components but memorable social experiences—an 80s-themed meet-and-greet, a popular Drive Shack outing, and a $10,000 reverse raffle that creates palpable excitement on the show floor. These gatherings foster crucial knowledge sharing that Krista describes perfectly: "A lot of the bonding happens at the hotel bar... that's how this industry survives." Meanwhile, proceeds support vital legislative initiatives addressing industry challenges like fair compensation and public awareness of "Slow Down, Move Over" laws.

Whether you're a veteran tower or new to the industry, the Mid-Atlantic Tow Expo offers an unparalleled opportunity to witness innovation, strengthen your skills, and connect with peers who understand your daily challenges. Join us in Raleigh this September—register today at nctowing.org and be part of shaping the future of towing and recovery.

Ever feel like you're falling behind in the towing industry's technology race? The game is changing fast, and those who adapt are winning the most profitable contracts.

Paul Giese, a second-generation tower with 30 years of experience, has seen the evolution firsthand. When modern vehicles with electronic transmissions and parking brakes started causing headaches for his company, he discovered the Rescue Track system – specialized equipment that's changing how progressive towers handle complex recoveries.

The beauty of this technology lies in its simplicity and safety. Unlike traditional methods using dollies or go-jacks that risk damage claims, Rescue Track lifts vehicles by their tires only, eliminating contact with vulnerable body components. This approach has opened doors to premium contracts with luxury dealerships who now request this recovery method exclusively. As Paul explains, "One high-end dealership told us: we want every vehicle towed into the dealership on that machine."

What's particularly surprising is the system's versatility beyond its obvious applications for EVs and parking garages. Rural towers are finding tremendous value too, using it for everything from recovering vehicles with electronic problems to moving disabled vehicles between service bays at dealerships. This versatility creates multiple revenue streams from a single investment.

The financial benefits extend beyond premium service charges. By allowing one truck with one driver to handle challenging recoveries that previously required multiple units, the system improves operational efficiency. Towers report getting referrals from competitors and dealerships outside their normal service area specifically requesting this technology.

Ready to explore how this game-changing equipment could transform your towing business? Contact Paul Giese at Advanced Track Solutions: 605-799-3977 or visit advancedtracksolutions.com to learn about financing options specifically designed for seasonal towing businesses.