Cracker Barrel's attempted rebrand lit up the internet—but the logo was only the tip of the iceberg. In this episode, Robert and Kay Lee unpack what really happened: rapid, sweeping changes to brand visuals, menu staples, and in-store experience that left loyal customers feeling ignored. Robert draws on his Coca-Cola days to connect the dots to "New Coke" and other big-brand missteps.

The lesson for married entrepreneurs? Expansion is great—if you bring your core with you. We talk about how to modernize without losing the soul of your brand, why you must weight research toward your existing buyers, and how "nostalgia" (surprise!) still wins with younger audiences. Translation: keep what people love, then pilot the new.

You'll also hear practical ways to pressure-test change as a couple-led team—from founder interviews and customer listening to limited market tests—so you protect profits, avoid avoidable conflict at home, and buy back time you'd otherwise spend doing cleanup.

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/

Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

• Protect the core: modernize, don't amputate.

• Weight research to loyal customers before chasing new segments.

• Give choices (keep the classics while piloting new offers).

• Test small (limited locations/segments) before rolling out big.

• Honor the brand story—talk to founders/OG customers early.

• Nostalgia sells (even with Gen Z); don't discard it.

• Measure reality, not vibes: let sales, retention, and sentiment data lead.

• As spouses in business, align on "non-negotiables" first to prevent conflict later.

• Expand the market by adding rings around the core, not replacing it.

• Listen continuously—surveys, DMs, and event feedback are your free focus groups.

After a jam-packed few weeks onboarding clients and juggling a major project, Robert & Kay Lee get real about a message every married entrepreneur needs to hear: "Hustle now, rest later" is a myth that steals joy, strains marriages, and sabotages long-term business value. In this candid conversation, they unpack why constant grind doesn't equal greater achievement—and how to build a business that grows and lets you enjoy life with your spouse now, not "someday."

You'll hear how choosing family over finance actually creates a stronger company: better culture, lower turnover, healthier leadership, and a business people would want to buy or inherit. They share practical first steps to break the cycle—like taking intentional time off (even half-days), setting clear boundaries between work and home, and building trust in your team so the business can run without you. The goal? A sellable, scalable, legacy business that supports your marriage rather than competing with it.

If you've ever thought, "I'll rest when I'm dead," this episode is your gentle (but firm) reset. Learn how to pace your ambition, protect your relationship, and design systems and team capacity that free your time. You can grow profits and deepen connection—without grinding yourself or your marriage into the ground.

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/

Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

• Hustle ≠ Happiness: Achievement alone won't deliver lasting joy; healthy relationships and rhythms do.

• Family Over Finance: Prioritizing marriage and home life strengthens culture, performance, and retention.

• Design for Exit (or Freedom): Build a business that runs and grows without you—making it sellable, transferable, and actually attractive to the next owner or your kids.
  Start Small, Start Now: If a full day off feels impossible, begin with a half-day or device-free evening; build the "time-off muscle."

• Boundaries Create Balance: Define when business ends and family begins so work doesn't invade every conversation and moment.

• Delegate & Trust: Train (or replace) where needed so you can disconnect without fear—the house won't burn down.

• Burnout Hits Early: Even under-40 owners are burning out; prevention beats recovery every time.

Every married entrepreneur knows mistakes come with the territory—but they don't have to derail your marriage or business. In this episode, Robert and Kay Lee pull back the curtain on the top five mistakes they've made as married entrepreneurs—and the lessons learned along the way. From overlooking the "Chief Feelings Officer" to chasing shiny objects, they share candid stories that cost them time, money, and peace (sometimes six figures!).

You'll hear how "hiring for convenience" created unnecessary conflict, why building real friendships beats pouring money into funnels, and how perfectionism in business slows down growth. Each mistake is paired with a practical takeaway that will save you frustration and keep your marriage strong while your business thrives. Whether you're just starting out or have been building for years, you'll find yourself nodding along and probably laughing at the similarities to your own journey.

Tune in to laugh, learn, and avoid these common pitfalls so you and your spouse can grow your business and your marriage in tandem. These are hard-won lessons you don't need to repeat—so you can build smarter, stronger, and with more joy together.

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/

Find out how well you're building a balanced life and take the Marriage and Business Assessment (MBA)

https://robert-456uxzwc.scoreapp.com/

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Key Takeaways:

• Always listen to your CFO—Chief Feelings Officer. Ignoring your spouse's intuition can cost more than you think.

• Don't fall for Shiny Object Syndrome—invest in tools and strategies that truly fit your business stage.

• Never hire for convenience. Assign roles based on strengths, not just availability.

• Focus on friendships over funnels—real relationships create stronger, lasting growth.

Stop trying to build the "perfect" lead magnet. Launch imperfectly, learn quickly, and improve along the way.

With over 10,000 AI tools at our fingertips, it's tempting to think technology will be our golden ticket to efficiency, profits, and free time. The problem? All that "help" can actually lead to tech creep—where one more tool, one more subscription, and one more DIY task sneak onto your plate until your calendar is full and your marriage is on the back burner.

Bottom line: Tech can absolutely help you grow your business and free up more time for your marriage—if you use it in moderation and keep your focus on the high-level work only you can do.

🎧 Listen now to learn how to put tech in its place so it serves your business, your marriage, and your life—without creeping into every spare moment.

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/

Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

In this episode of Thriving in Tandem, Robert and Kay Lee unpack:

• How AI is baked into nearly every tool you already use (Zoom, Gmail, Calendly, Riverside, social media… you name it).

• Why the promise of "faster and cheaper" can backfire if it tempts you to take on more tasks instead of delegating them.

• Real-life examples of when tech streamlines work—and when it quietly eats away your time.

• Why leaders should focus on their zone of genius and resist the guilt of not "being in the trenches."

• How to use tech to empower your team, not overload yourself.

When roles shift at home and at work, even strong couples can feel the strain. In this episode, returning guests Shay and Phil Bynes (Kingdom Driven Entrepreneur) pull back the curtain on their four-year journey of transitioning Shay out of the CEO seat and Phil in—while raising three kids and continuing to lead a global movement. They share what changed, what didn't, and how they protected connection through it all.

You'll hear how they navigated identity, authority, and expectations as spouses and co-leaders—without letting business tension become marital tension. From hearing God's nudge to act, to wrestling with control, to defining new decision rights, Phil and Shay explain the practical guardrails (and plenty of grace) that made the handoff work.

We also get tactical about staying close during busy seasons: weekly "marriage board meetings," spontaneous micro-check-ins, and simple, intentional fun that doesn't require a plane ticket. If you're a married entrepreneur aiming to grow your business without shrinking your marriage, this conversation is a masterclass in change done together.

12 Powerful Questions to Connect You with God's Heart & Mind in Business:

https://kingdomdrivenentrepreneur.com/usccc

Free Chapter of Shae's Book, Grace Under Pressure: A Story About Leadership and the Hidden Cost of Ambition

https://shaebynes.com/gupbook

Grace over Grind https://kingdomdrivenentrepreneur.com/our-books/

Key Takeaways:

• Transitions need clarity: Decide who owns which decisions now (vision, people, money, operations) and write it down.

• Step back—then calibrate: Founders often swing too far away after a handoff; expect to iterate until the advisor/CEO rhythm fits.

• Protect a weekly marriage meeting: Same time, same day, non-negotiable. Use ground rules so issues get resolved before they fester.

• Honor design differences: Lead styles will differ by God's design; resist the urge to "correct" your spouse into your style.

• Let things "sputter" (strategically): Maturity sometimes requires leaders to stop rescuing, so teams learn to think and own outcomes.

• Friendship fuels connection: Micro-moments (10-minute check-ins, pausing a show to talk) keep intimacy alive during busy stretches.

• Serve first leadership: Out-serving one another at home creates safety and teamwork that shows up in the business.

• Plan fun on purpose: Comedy nights, simple dates, and kid-care logistics belong on the calendar like any key meeting.

Phil Bynes is CEO of Kingdom Driven Entrepreneur, a global movement equipping entrepreneurs to partner with God in business and create greater Kingdom impact in the marketplace. He is also the owner and lead therapist at Crazy Good Massage, where he has served clients with excellence for over 20 years.

Shae Bynes, affectionately known as the Chief Fire Igniter, equips leaders to build grace-empowered cultures where people and results flourish. She has impacted over one million people worldwide through her books, courses, podcasts, and speaking. In her executive advising work, she brings a unique blend of strategic clarity, spiritual intelligence, and transformational insight.

High school sweethearts since age 16, Phil and Shae have been married for 26 years and are the proud parents of three daughters.

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/

Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Get on the waitlist for a Thriving in Tandem event near you. https://marriedentrepreneur.co/marriage-and-business-events

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/

Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Every married entrepreneur knows the challenge of managing different energy levels—especially when one spouse is ready to go full throttle and the other needs to pace themselves. In this episode, Robert and Kay Lee get real about how this dynamic plays out in their own relationship, from social events and vacations to business strategy sessions and conferences. They reflect on their early frustrations and how intentional communication helped them transform energy differences from a source of conflict into a strength.

They share practical tips for managing expectations, planning ahead, and respecting each other's rhythms—whether you're attending a networking event, hosting a retreat, or simply planning your weekend. From code words to separate cars, from downtime gaps on vacation to avoiding heavy convos at bedtime, this episode offers insight into how married couples can honor each other's needs while still pursuing shared goals.

Plus, they announce new in-person events—like their upcoming wine pairing dinner, concerts in the park, and even a ski trip in 2026. If you've ever wished your spouse could just keep up (or slow down), this is the episode that will help you find peace, pace, and partnership.

• Don't assume your spouse should match your energy—discuss your needs and make a plan ahead of time.

• Rest isn't always about sleep; it can also mean freedom from rigid schedules or overstimulation.

• Schedule important conversations when you're both alert—avoid conflict-heavy talks late at night or during busy moments.
  Protect the bedroom as a place of intimacy and peace, not stress or business talk.

• Even high-energy spouses benefit from margin; intentional rest improves clarity, focus, and connection.

When was the last time you and your spouse really laughed together? In this week's episode of Thriving in Tandem, Robert and Kay Lee dive deep into a topic too many married entrepreneurs overlook—fun. After returning from an 18-day dream vacation in Italy and hosting their first "Thriving in Tandem Date Night," they realized just how many couples have stopped making space for joy. Between business demands, family responsibilities, and endless to-do lists, fun often gets pushed aside.

Robert and Kay Lee share creative, budget-friendly ways to bring fun back into your marriage without waiting for the "perfect" time or a big trip. From driveway date nights to free concerts in the park, they remind us that joy isn't about extravagance—it's about intentionality. They also reveal how planning events for their married entrepreneur community has given them built-in reasons to prioritize their own date nights and adventures.

This episode is full of practical ideas, relatable laughs, and a powerful reminder that fun is essential for a thriving marriage and business. Whether it's putting date nights on the calendar, joining in-person gatherings, or even "forcing" fun through memberships or pre-paid trips, Robert and Kay Lee challenge you to stop waiting and start creating shared memories now.

Join our Thriving in Tandem event waitlist https://marriedentrepreneur.co/event-waitlist

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/

Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Key Takeaways:

• Fun fuels connection – Laughter and shared experiences lower stress, boost creativity, and strengthen your bond.

• Intentionality is everything – If it's not on the calendar, it probably won't happen.

• Fun doesn't have to be expensive – Explore free and local activities; creativity counts more than cost.

• Community matters – Being around other married entrepreneurs creates instant understanding and encouragement.

Sometimes you have to "force" fun – Pre-committing with reservations, memberships, or events helps ensure you follow through.